Predictable Patient Acquisition for
Med Spas.
Dean Garland builds the growth infrastructure that drives qualified consultations for aesthetic practices - replacing fragmented agency tactics with Pulse, a unified operating layer.
From Ad Management to Growth Infrastructure.
Stop Paying to Learn
Pre-validated from day one. We've already run Botox, contouring, and skin campaigns across med spas like yours.
Keep What You've Built
Every insight and conversion signal lives in a system that compounds. Your campaigns get smarter every month.
Measure What Matters
Treatment-level unit economics. We optimize for revenue per chair hour and patient LTV - not vanity metrics.
Full-Stack Growth Operations.
Three interconnected disciplines running as a single system.
01 - Paid Media
Profit-First Acquisition.
We don't optimize for bookings; we optimize for treatment-level margins. Botox converts differently than body contouring. We allocate your spend where revenue-per-chair-hour is highest.
- Google Ads: Capturing high-intent demand for injectable, body, and skin procedures - "Botox near me," "CoolSculpting cost," "laser hair removal [city]."
- Meta (Social): Aesthetics is visual. We use Instagram and Facebook to create demand for transformations before patients search, leveraging behavioral targeting and before/after creative.
- Budget Governance: Dynamic spend reallocation toward the procedures generating the highest margin - not just the highest volume.
Unit Economics Dashboard
02 - SEO & Local Search
Own Your Market Map.
Med spa patients don't search nationally - they search locally. We build the SEO infrastructure to ensure you rank #1 in the map pack for every high-value treatment in your market.
- Near Me Capture: Google Business Profile optimization, citation density, and review velocity that lock in the top map pack position for every procedure category.
- Procedure Authority: Deep, clinical content pages for every treatment you offer - built to rank and built to convert when patients land on them.
- AEO: When AI search surfaces "best med spa near me," we ensure your practice is the answer, structured around clinical credibility signals.
03 - Marketing Operations
Convert & Nurture Patients.
A booked consultation means nothing if they don't show up. We close the gap between your ad click and the treatment chair - then keep patients coming back.
- Lead Response Automation: Aesthetic patients choose the first practice that responds. We deploy instant SMS and email workflows that contact every inquiry within 60 seconds.
- No-Show Prevention: Automated confirmation sequences and smart reminders that protect your provider's chair time and reduce costly last-minute cancellations.
- Lifetime Value Expansion: Post-treatment follow-up, membership offers, and upgrade sequences that turn a first Botox appointment into a long-term aesthetic relationship.
Click → Chair → Lifetime Value
Treatment-Specific Campaigns.
We deploy pre-built growth architectures for the core pillars of aesthetic medicine. We understand the compliance nuance and patient intent for each.
Injectables
Botox, Dysport, Dermal Fillers, Biostimulators.
Body Contouring
CoolSculpting, Emsculpt, Liposuction.
Skin & Laser
CO2 Laser, IPL, Morpheus8, Microneedling, HydraFacial.
Medical Wellness
Semaglutide/GLP-1, HRT/TRT, IV Therapy.
What Our Partners Say
Trusted by leaders across healthcare, technology, and marketing
Dean Garland has been transformative for our 5-clinic business. They manage our entire digital marketing stack and coordinate with us to drive more bookings as needed.
We've worked with the Dean Garland team for years and have consistently witnessed their impressive results, particularly in SEO. I would recommend them to anyone.
Dean Garland is a powerhouse marketing company. The team there are experts in acquisition and retention marketing. I highly recommend them.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership and mentorship.
Innovation and accessibility are baked into Dean Garland's culture.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch. I highly recommend them.
For years, Dean Garland has kept - and often driven - the pulse of online marketing. Their solid teams and cutting‑edge strategies consistently lead the market.
Dean Garland's specialists continually reassess tactics to deliver the most stable, high‑impact SEO results. Their successes routinely exceed expectations.
Dean Garland's deep SEO and paid media know‑how reshaped how we engaged clients, raising the bar with clear, plain‑language guidance.
Dean Garland quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
The Dean Garland Effect.
| Metric | Before | After |
|---|---|---|
| Monthly Bookings | 750 | 1,100 |
| Ad Spend ROI | 120% | 312% |
| SEO Visibility | 2.5% | 19% |
| Avg Conv. Rate | 9% | 18% |
| Patient Retention | Baseline | Up 20% |
"Dean Garland is crucial to our tech and marketing stack. Working with them feels like an actual business partnership, not an agency engagement. They're next level."
Every Practice We Manage Makes Yours Better.
Most agencies silo their clients. We run a shared intelligence layer that routes every performance signal from every practice we manage back into your growth system.
Built for Med Spas That Want to Stop Guessing.
Independent Med Spas
Growth infrastructure that runs your acquisition systematically - so you can focus on patients, not marketing.
- Predictable new patient flow
- Local market dominance
- Systems that scale with you
Multi-Location & PE
A shared intelligence layer that coordinates acquisition across every location and accelerates EBITDA contribution across the portfolio.
- Portfolio-wide performance data
- Centralized ops, per-location optimization
- Rapid ramp at acquisition
Franchise
Corporate-grade infrastructure with owner-level flexibility - consistent brand presence with localized execution at every unit.
- Consistent brand + local presence
- Franchisee-friendly dashboards
- Scalable playbooks per market
Your Next Agency Will Spend 6 Months Learning What We Already Know.
We've already run your playbook for dozens of med spas. Let's install it.
Schedule a Strategy Session