Search
Bottom-funnel intent capture. Bidding by query, not by keyword bucket. Every search goes against a margin target tied to your real LTV.
INTENT CAPTURE. AT THE MARGIN. Every dollar spent
Every dollar spent
on the right search.
Search, Performance Max, and Demand Gen - run as one system that bids for margin, not for clicks. Budget follows what converts, not what looks busy.
The ads numbers behind the network.
$62M
Annual Ad Spend Managed
4.8×
Avg Blended ROAS
↓37%
Avg CAC Reduction (90D)
Week 1
Typical Time To First Lead
Three campaign types. One bidding system.
We don't just run Search. We run Google's full paid inventory - Search, Performance Max, Demand Gen - all bidding against the same margin target, all governed by one budget.
Performance Max
Asset-group strategy that respects category and audience. Feed-driven where it matters. Channel-locked where Google's autopilot would burn cash.
Demand Gen
Top-funnel video and discovery to feed the lower-funnel campaigns. Creative-driven, audience-led, measured against assisted conversions - not last-click.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Where queries earn back.
Top queries by spend share, colored by CPA tier. Hot keywords get the lion's share of budget. Cool ones get tested or cut.
● Illustrative- Botox 25% hot
- Filler 17% hot
- Brand 12% hot
- Laser 11% warm
- + Other 11% warm
- C-Sculpt 9% warm
- Morpheus8 8% cool
- IV 7% cool
From 2 locations to 5.
350%+ lead growth.
Amason Aesthetics
Dean Garland took us from 2 locations to 5. Organic traffic is up 350%, paid search is hitting a 4.8x ROAS, and we're booking out three months ahead. Transformative.
Blended ROAS
4.8×
across paid search + PMax in 12 months
Avg Lead CPA
$58
Margin Lift
+27%
What We Ran
- Search
- Performance Max
- Demand Gen
- Conversion API
- Margin Targeting
What an agency can't do
that we can.
Typical agency
Dean Garland
Bidding
Smart Bidding on auto. tCPA or ROAS, set and forget.
Margin-target bidding tied to your real LTV, not Google's proxy.
PMax
One catch-all asset group. Trust the autopilot.
Asset groups by audience + intent, channel-locked where it counts.
Negatives
Quarterly dump of irrelevant queries.
Weekly review with a specific cost-of-bad-clicks budget.
Attribution
Last-click. Maybe data-driven if pushed.
Assisted conversions + Conversion API + offline imports - full-funnel.
Margin
ROAS as a vanity metric.
Booked-revenue per session, after refunds and chargebacks.
How quickly will I see ROAS improvement?
Negative-keyword cleanup and bidding-strategy fixes show up in week 1-2. Real margin movement on PMax and Demand Gen typically lands by week 6-8 once the model has enough conversion data to bid against your actual LTV.
Do you run all three (Search / PMax / Demand Gen)?
When it makes sense. Most accounts get Search + PMax. Demand Gen comes in when there's a creative bench and a real top-of-funnel motion to feed. We won't run a channel that's not earning back.
How is margin-target bidding different from tCPA?
tCPA hits a cost-per-acquisition number Google believes. Margin-target bidding ties bids to your booked-revenue (after refunds, no-shows, and chargebacks) and your variable cost. The model bids what you can afford - not what looks like a conversion.
Will you run my existing accounts or build new ones?
We work in your accounts. You own the history, the conversion data, and the credentials from day one. We never lock client work behind agency-owned accounts.
What about Conversion API and offline imports?
Standard. Server-side conversion tracking and offline imports of booked / closed events feed the bidding model. Without those, every bid strategy bids against an incomplete picture.
Do you charge a percent of spend?
No. Flat retainer tied to scope and channels run. We'll never have an incentive to keep your spend high if margin is shrinking.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you where your current ad budget is bleeding, which queries to double down on, and where the margin lives.