HVAC & Mechanical
Heating · cooling · install · maintenance
SELL INTO HOME SERVICES · POWERED BY CASA Reach the contractors
Reach the contractors
your database can't see.
If you sell field-service software, financing, or services to contractors, Casa finds the multi-market HVAC, roofing, plumbing, and restoration operators in your category, runs the outreach, and routes only the replies worth your team's time.
BUILT TO REACH HOME-SERVICE OPERATORS AT SCALE
10M+ US Businesses Mapped
Week 4 First Sends Go Live
25 /day Emails Per Mailbox
Every trade
your buyers run.
From single-trade contractors to multi-market operators and franchise systems, we find and reach the home-service businesses in your category, consolidated by group and tagged by trade.
Roofing & Exteriors
Roofing · siding · gutters · windows · doors
Plumbing & Electrical
Plumbing · drains · electrical · panels
Restoration & Remediation
Water · fire · mold · pest control
Solar & Outdoor Living
Solar · energy · pools · landscaping · fencing
Specialty & Facility
Remodeling · garage · security · cleaning
Three motions. One foundation.
Discovery, crafting, routing. Three motions we run end-to-end, plus the infrastructure underneath.
Discovery
A mined universe of 10M+ US businesses, filtered to the contractors and multi-market operators you sell to. Multi-market consolidated, trade-tagged, full profile on each. The PE-backed roll-ups, franchise systems, and independents Apollo and ZoomInfo can't surface cleanly.
Crafting
Emails tuned to how home-service operators actually evaluate a vendor. Direct, trade-specific language, the truck-count, call-volume, and job-size signals that matter to an owner, and patterns from every conversation across the network.
Routing & Delivery
Sends go out, replies come in. When interest fires, we auto-introduce your salesperson on the thread. OOO, negatives, and unsubscribes get filtered out. Your team sees only real conversation candidates.
Before we send a single email.
Most outbound fails because the plumbing was never built. We start with two full weeks of infrastructure work before a single message hits an inbox: domains operated, mailboxes warmed, deliverability monitored. That's why reply rates collapse for other agencies at scale and ours hold.
WEEK 1-2 · FOUNDATION
Build the infrastructure.
Secondary domains acquired, mailboxes authenticated, warm-up sequences begin. Your primary domain stays untouched.
WEEK 3 · VERIFICATION
Verify deliverability.
Inbox placement tested across providers. Sender reputation built before scale. Your team approves the targeting list.
WEEK 4+ · LIVE OUTBOUND
Scale with safety.
25 sends per mailbox per day. Deliverability monitored 24/7. Reputation protected as volume grows.
Deliverability monitored 24/7Sender reputation guardedYour primary domain untouched
From research dossier
to personalized inbox.
Every email starts with a research pass on the operator: trade mix, truck and crew count, local rivals, and the angle most likely to land with an owner. Here's the dossier, and the three emails that came from it.
AH
Apex Home Services
Research complete 88s
TRADE MIX HVAC install & service · Plumbing · Drain · Maintenance plans
LOCAL COMPETITORS Desert Star Mechanical · Goettl · Parker & Sons
BUSINESS STAGE 60+ trucks · 4 markets · PE-backed · Adding crews
ANGLE IDENTIFIED Lead with dispatch speed and jobs per truck: the numbers multi-market HVAC operators watch when they add crews and markets.
RESEARCHED FROM
Operator site crawlLocal search resultsMarket footprintContact verification
WHICH PRODUCES THESE PERSONALIZED EMAILS
Summit Heating: cut dispatch time, more jobs per truck
Hi Dave, Summit runs 40+ trucks across the Front Range. Multi-market HVAC operators we work with shave dispatch time and squeeze 1-2 more jobs out of every truck per day after tightening scheduling. Worth a 15-minute call? Allyson
Researched: Summit truck count · Denver market · dispatch workflowApex Home Services: close more big-ticket installs
Hi Maria, Multi-market HVAC and plumbing operators close 20-30% more big-ticket installs when financing is offered at the door, not after the quote. We've rolled it out for 11 contractors this year, most adding trucks and markets. Worth a 15-minute call? Allyson
Researched: Apex trade mix · Phoenix market · ticket sizesIronclad Roofing: more booked jobs from the same calls
Hi Reggie, Roofers see 18-25% more booked jobs when reviews and online booking are working together instead of leaking calls to voicemail. With most homeowners checking reviews before they pick up the phone, getting that right is where Ironclad could pull ahead of the other Dallas crews.
Researched: Ironclad services · Dallas roofing market · review profileYour buyers, plus everyone else's.
Every reply across the network informs your next move. We see what's working when selling into home services today, across thousands of conversations, and apply it to your campaigns.
10M+ businesses. Home services, deeply mapped.
Contractors and multi-market operators surfaced from a registry Apollo and ZoomInfo can't match: trade-tagged, multi-market consolidated, continuously refreshed.
OUTBOUND · Phoenix, AZ Field-service software sequence to multi-market HVAC groups: "jobs per truck" opener pulled 14% reply rate. Now running in 8 markets.
OUTBOUND · Atlanta, GA Consumer-financing sequence to roofing crews: 29% reply rate, 8 meetings booked this week. Pattern shipped to the restoration segment.
Patterns shipped across the network.
When a sequence breaks through with one segment, we scale it across the network within 48 hours.
REPLY RATE 8.4% ↑ 1.2pt
MEETINGS 12 ↑ 15%
POSITIVE 21 ↑ 4
One dashboard. Outbound, end to end.
Reply rate, positive replies, meetings booked. Plain numbers, always on.
How Casa compares.
Apollo. Outreach. In-house SDR.
ApolloOutreachIn-house SDRCasa
Local Discovery National firmographic database. Can't surface contractors by trade or market.Sequencing engine. Doesn't surface buyers at all.Prospects from Apollo/ZoomInfo. Same coverage gap.Contractors and multi-market operators: surfaced, trade-tagged, multi-market consolidated.
Messaging No emails. Contact data only.Templates you write yourself.Generic outbound copy. SDRs write what they can.Emails tuned to how each operator and owner buys.
Infrastructure You bring your own. Hope your domain reputation survives.You bring your own. The tool will cap your sending.Set up by you. Damaged when scale outpaces it.We own and operate it: domains, mailboxes, warm-up, deliverability.
Reply Handling Not their job. Everything goes to you.Every reply lands in your inbox. OOO included.SDRs catch what they can. OOO often slips through.Auto-intros on interest. OOO, negatives, and unsubscribes filtered.
Reporting Usage dashboards only.Sequence metrics. You build the views.SDR-level reports. Spreadsheets and Slack updates.Live dashboards. Reply rate, positive replies, meetings. Daily.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Do you have the operators I sell to?
Yes. Home services is one of Casa's strongest verticals. We map contractors and multi-market operators across HVAC, roofing, plumbing, electrical, restoration, and solar, consolidated by group and tagged by trade, including the multi-market roll-ups and franchise systems that don't surface cleanly in Apollo or ZoomInfo.
Who do you actually email, owners or homeowners?
Owners and operators, never consumers. We sell B2B to the people who run the business: owners, GMs, and operations leads at contractors and multi-market operators. This is standard business outreach, not homeowner contact. Every send runs from dedicated secondary domains with unsubscribe handling and reputation monitoring.
When will I see my first meetings booked?
Week 4 to first sends, week 4-6 to first meetings, typically. Weeks 1-2 we build the sending infrastructure (domains, mailboxes, warm-up). Week 3 we build your target list of contractors and operators. Week 4 mailboxes are warmed and live at 25 emails per mailbox per day, and meetings book as replies fire and interest triggers auto-introductions to your sales team.
Is the sending infrastructure included or extra?
Included. Casa owns and operates everything: secondary sending domains, all mailboxes, warm-up, deliverability monitoring, and the platform itself. No separate infrastructure bill, no add-on tools you have to source yourself.
Will outbound damage my brand or domain reputation?
Not the way we run it. Casa never sends from your primary domain. Every send goes through dedicated secondary domains we own and operate for you, capped at a conservative 25 emails per mailbox per day to keep sender reputation strong. If a domain ever takes a hit, your brand stays insulated.
Do you replace my SDR team or work alongside them?
Either. Casa can fully replace outsourced or in-house SDRs, or sit alongside them, feeding qualified replies into your existing sales motion. Most clients use the latter: their AEs take the meetings Casa surfaces while their SDRs keep working their own lanes.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you the contractors and multi-market operators in your category we can reach, and what the outbound system looks like in action.