Pulse learns your business before writing a word.
The growth infrastructure company that gets businesses found across Google, AI search engines and the local map pack.
Every article, post and page starts from what Pulse knows about your business.
Pulse drafts your strategy from your site, industry and documents.
Pulse reads your website, researches your industry and takes in documents you share. From that corpus it drafts your positioning, the buyers you sell to along with the topics you want to be known for. Context is fully editable at all times.
Growth infrastructure that gets businesses found on Google, in AI answers and on the map.
From your site and industry. Yours to edit.Tell Pulse who you sell to and which topics you want to own.
Pulse drafts a complete persona for each buyer you sell to, and a pillar for each topic you want to be known for. Every idea and article is tagged to a persona and a pillar, so you can see which buyers and topics are getting attention. Edit any of them and the next draft follows.
See how Ideation uses them →Multi-Location OperatorPE Platform Marketing ExecutiveMarketing and Search LeaderVertical GTM LeaderMarketplace or Network Growth LeaderPE Deal Sourcing LeadThe Multi-Location Operator
Treats each location as its own market. Searches for multi-location SEO and for alternatives to the current agency.
Your tone, messaging and preferred terms guide every draft.
Your tone, messaging principles and preferred terminology are stored in Context, giving every writer the same guidance and freeing up your team to focus on the substance of each piece.
Operator Clarity
Sounds like the operator who already built the thing you are trying to build, explaining how it works in plain language.
We leverage use first-party Google data, refreshed nightly.
See the page behind every claim Pulse makes about you.
Pulse pulls the claims from your website and keeps the source page attached to each claim. Anyone can add facts or sources that are not yet documented on the site. Before any content is created, Pulse checks the draft against the facts in Context.
See how Content checks every source →deangarland.com/outbound/deangarland.com/outbound/deangarland.com/search-ai/deangarland.com/search-ai/deangarland.com/outbound/Your feedback carries forward to future drafts.
When your team comments on a draft, Pulse turns useful feedback into learnings. Approved learnings become reusable guidance in Context and shape future content.
Carried into the next article.
Everything Pulse writes for you starts here.
Ideation picks topics for your buyers and pillars. Content writes from your facts and voice. Business Profile posts, new pages and page rewrites use your services and approved claims, and the Agent answers questions with your strategy in view.
SEO & AI Search, run by our team →Everything Pulse knows about you, ready to export.
Take your positioning, buyers, voice and facts into the tools your team already uses.
Straight answers about Context.
Where does Context come from?
Pulse reads your website, researches your industry and takes in any documents or Google Docs you share. From that it drafts your positioning, buyers, pillars, voice and product facts. Your team and ours edit from there.
Do we have to fill it in ourselves?
No. Pulse drafts it first and your team reviews it. After that, our account team keeps it current as the work runs, and your team can step in at any time.
Who can edit it?
Your team can edit positioning, buyers and voice directly from your login. Our account team manages the rest, including facts, reference documents and learnings.
What happens when a fact is wrong or missing?
Edit it and the next piece uses the correction. Anything a writer would need that no page states is listed as a gap for your team to fill, and every article is checked against your approved facts.
Do writers read every file we upload?
Writers read the reference documents chosen for each piece, including linked Google Docs, which are re-read before each use. Other files you upload are stored for your records.
Can we take it with us?
Yes. Export any tab as markdown, the fact sheet as a spreadsheet, every tab in a markdown file, or the whole strategy as a branded PDF.
See what Pulse learns about your business.
Send us your site. We’ll draft your positioning, buyers and facts, and walk you through what Pulse found.