Be the firm people find when they need a lawyer, on Google and in AI answers.
When someone needs a lawyer, they search, ask an AI assistant, and call one of the first firms they see. We get your firm in front of them, and each month we show you what changed.
The practice areas we work with.
Personal injury, family law, criminal defense and more. People search differently for each practice area, so we plan the work one practice area at a time.
Named when someone asks which lawyer to call.
We track the searches people make for each practice area. You see where you show up on Google, and whether ChatGPT, Gemini, Perplexity and Google’s AI Overviews name you when someone asks which lawyer to call. You also see which firms show up instead.
What clients and peers say about the work.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Tony RuizExecutive SEO LeaderDean Garland took us from two locations to four, and we're starting to show up in ChatGPT answers. Transformative.
Jason FergusonCEO, Amason AestheticsDean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Reza AkhavanEngineering Manager, SnowflakeDean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
Morgan MoranMarketing Manager, GoDaddyWe've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Marcus HansenOwner, Recovery DeliveredInnovation and accessibility are baked into Dean Garland's culture.
Jazmine DukeSr. Product Leader, ex IHG and OracleThey quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Charles OlsonChief Technology OfficerPages an attorney approves before they go live.
Legal advertising has rules in every state. Each page is written from your facts: your attorneys, your practice areas, your fees and the words you don’t use. An editor reads each draft, and claims about results and timelines are checked against a source. We don’t promise outcomes. An attorney at your firm approves each page before it’s published.
Found by clients near you and across the country.
Some people want a lawyer close to home. Others want the firm that handles their kind of case, wherever it is. We keep every office’s Business Profile, listings and reviews current, and build pages for the searches that aren’t tied to a city.
Local SEO, run by our team →Know what every call and booking costs, down to the keyword.
An acquisition is a call, a form or a consultation request. We build a campaign for each practice area, so you can see what a truck accident inquiry costs you compared with workers’ comp. Every call and form is tracked back to its keyword. We block the searches that waste money and move budget to the practice areas that pay back.
Google Ads, run by our team →Named by the publications your field reads.
Google and AI assistants are more likely to name a firm that legal publications have written about. We find the publications in your practice areas, pitch them your story and your data, and earn mentions on the pages AI assistants already cite. Every link or mention is checked after it goes live.
Each month, see which practice areas moved and why.
Each month your strategist writes to you: which practice areas gained inquiries, what drove it, and what we recommend next. The recap is read against your numbers before it goes out, and the dashboard behind it is yours to open any time. Between recaps, your account team is a call or an email away.
Strategy & Reporting, run by our team →The services behind the work.
Our team runs each one, and you can log in and see the work any time.
Built for a firm in one city, or across the country.
The work changes with how your firm is set up.
The firm in one city
Your clients come from the area around your office. We make sure you show up there for every practice area you take, and the reports show which ones bring in cases.
The firm that takes cases nationwide
Clients find you by the kind of case they have. We build your pages and visibility for those searches across the country, and track each inquiry back to its search.
The high-volume practice
A lot of inquiries and a big ad budget. We track each inquiry back to its keyword, so you can see what each practice area costs and decide where to spend.
What you see each month, and any time you log in.
Every practice area and every office, with the numbers and the explanation, in Pulse and in your inbox.
Straight answers for law firms.
Which practice areas do you work with?
Personal injury, family law, criminal defense, estate planning, immigration and business law. We plan the work one practice area at a time, because people search differently for each one.
How do you handle bar advertising rules?
Pages are written from your facts and the words you don’t use. An editor reads each draft, claims about results and timelines are checked against a source, and we don’t promise outcomes. An attorney at your firm reviews and approves each page before it’s published. Their review stays the final word.
Do you work with local firms and national ones?
Yes. A firm in one city gets every practice area planned and measured near its office. A firm that takes cases nationwide gets the same work on the searches that aren’t tied to a city. Each office is reported on its own.
Will this work with our intake and case management tools?
Yes. Nothing about your intake or case management tools changes. Calls and forms are tracked to the search or the ad that produced them, and you see the counts by practice area and by office. No case information comes to us.
Who owns the accounts and the content?
You do. We work inside your Google Ads account, your Business Profiles and your site. Every page, profile and report stays yours.
Do you guarantee rankings or cases?
No. Google and the assistants decide who they name. What you get is every practice area and office measured each month, the work visible in your login, and a written explanation of what changed and what we recommend next.
What does it cost?
Two plans, Small Business and Enterprise, each with an account team and the platform. The pricing page has the details. When we talk, we’ll scope the work to your practice areas and offices.
See where you stand.
Send us your practice areas and your offices. We’ll show you where you show up on Google and in AI answers, who shows up instead, and what to fix first.