SEARCH & AI VISIBILITY

See where you show up
across Google and AI.

Search & AI Visibility scores your presence on nine surfaces every month: Google organic, the local pack, Maps, ads, and AI Overview, then ChatGPT, Claude, Gemini, and Perplexity. Every competitor is scored on the same curve.

  • 9Surfaces tracked
  • MonthlyRe-scraped
  • 490Results this run
ramp.com · Jul 27 · 490 results
Competitive leaderboard
  1. 1 R RampYOU 30%
  2. 2 B Brex 19%
  3. 3 G Gartner 12.9%
  4. 4 E Expensify 10.3%
  5. 5 B BILL 7.3%
Rankings by surface
Tracked term Organic AIO GPT Claude
keyword corporate card 11
keyword best expense management software 42
keyword virtual corporate card 43
keyword ramp pricing 1
prompt Ramp vs Expensify - which is better for expense reports? 11
prompt Which corporate card platform has the best virtual cards for online spending? 2
prompt Is Ramp good for accounts payable or should I use a dedicated AP tool? 1
prompt What are the best alternatives to Brex? 3
1 Present, you appear here Not cited, others are No one cited Not tracked on this surface
AI SHARE OF VOICE 77.7% vs 24.6% on Google
The Blind Spot

Six places the answer
gets decided.

Eight real queries from one live report. On “ramp pricing” this brand holds the top organic result while Google's own AI Overview answers above it without naming them. Rank tracking reads the first column.

Keyword Organic AI Overview ChatGPT Claude Gemini Perplexity
keyword corporate card 1 1
keyword best expense management software 4 2
keyword virtual corporate card 4 3
keyword ramp pricing 1
prompt Ramp vs Expensify - which is better for expense reports? 1 1 6 1
prompt Which corporate card platform has the best virtual cards for online spending? 2 10
prompt Is Ramp good for accounts payable or should I use a dedicated AP tool? 1 1 1
prompt What are the best alternatives to Brex? 3 6
1 Present, you appear here Not cited, others are No one cited Not tracked on this surface ramp.com · Jul 27, 2026 · 490 results
What We Measure

Every surface a buyer touches.

A buying question gets answered in a dozen places now, and most of them never show ten blue links. We record who appeared, in what position, and who was cited, on every one of them.

Google organic

The classic blue links, and the position they hold once the rest of the page is assembled around them.

Google

Local pack & Maps

The three-business pack that decides who gets the call, and Maps as its own discovery engine. We count only the visible top three.

Google Maps Business Profile

AI Overview

Google's generated answer above the results, and the handful of sources it cites. A #3 ranking sits below it, and the searcher may never scroll.

AI Overview

AI assistants

Real prompts, run monthly against each assistant, scored on whether you are named in the answer and where.

ChatGPT Claude Gemini Perplexity
One Number

Share of voice,
for the AI era.

A #1 counts fully and position 8 counts for a fraction, on a real click-through curve. A term 12,000 people search counts for more than one searched 40 times. What comes out is a number that survives scrutiny.

Share of Voice
30.0% ▲2.5pt
  • You 30%
  • Brex 19%
  • Gartner 13%
  • Expensify 10%

Share of every answer available across Google and AI, weighted by where the search demand sits.

Google SOV
24.6% ▲2pt
  • AI Overview 34%
  • Organic 21%

Organic, local pack, and AI Overview, scored on the same curve as everything else.

AI SOV
77.7% ▲7pt
  • Claude 88%
  • Gemini 80%
  • Perplexity 80%
  • ChatGPT 74%

Across the four assistants buyers are already asking. Measured monthly against real prompts.

Top 3 29 20% of tracked terms
Top 10 71 49% of tracked terms
Cited in AI Overview 103 up 11 this run
Not ranking 32 22% of tracked terms

A real report: ramp.com, Jul 27 2026, 490 results across the United States.

The Whole Battlefield

77.7% of AI answers.
Position #10.9 on Google.

Both numbers come from the same run, for the same brand, on the same day. Rank tracking reports the second one.

Where you show up

Share of voice per surface, strongest first.

  • Claude 88% avg #3.7 · top-3 28%
  • Gemini 80% avg #3.4 · top-3 20%
  • Perplexity 80% avg #7.0 · top-3 18%
  • ChatGPT 74% avg #3.0 · top-3 20%
  • AI Overview 34% avg #3.0 · top-3 6%
  • Organic 21% avg #10.9 · top-3 3%

Who owns the rest

Top entities by overall share of voice, computed identically to yours.

  1. 1 Ramp YOU 30%
  2. 2 Brex 19%
  3. 3 Gartner 12.9%
  4. 4 Expensify 10.3%
  5. 5 BILL 7.3%
  6. 6 Corporate.cards 6.3%
  7. 7 Stampli 6.2%
  8. 8 Rippling 5.9%
The Difference

What each approach can see.

Traditional rank trackingSearch & AI Visibility
Coverage Ten blue links on one page of one search engineNine surfaces: organic, local pack, Maps, ads, AI Overview, and four AI assistants
The metric A position, like #4, with no sense of what it is worthShare of the whole market's visibility, rank-weighted and volume-weighted so a #1 on a 12,000-search term outweighs a #1 on a dead one
AI answers Invisible. The assistants your buyers ask go unmeasuredChatGPT, Claude, Gemini, and Perplexity scraped monthly against real prompts, scored the same way as Google
Absence One blank cell for every kind of absenceThree states: you appear, a rival was named instead, or nobody was named at all. Two of those are gaps you can close, one was never winnable
Competitors Your number, with nothing to compare it againstA leaderboard per surface, every rival scored on the identical curve, your true standing pinned in view
Next step A number to paste into a monthly deckCitations become digital-PR targets, query fan-out becomes content briefs, and the gaps become the next quarter's plan
How often does it refresh?

Monthly. Each run re-queries every tracked term across every tracked surface and location, and the results are stored so the trend lines are real measurements rather than something reconstructed later. Each run is a dated point-in-time scrape, and we say so plainly because the honesty is the product.

What does share of voice mean?

Your rank- and volume-weighted share of all the visibility available for your topics, from 0 to 100%. A #1 appearance counts fully and a deeper position counts for less, on a realistic click-through curve. A keyword 12,000 people search counts for more than one searched 40 times. Your competitors are scored identically, so the numbers reconcile.

What happens when a surface returns nothing?

We record it as its own state. There is a real difference between a competitor being named instead of you, which is a gap you can close, and nobody being named at all, which was never an opportunity. Collapsing both into one empty cell is what inflates a score.

How do I know a change is real and not noise?

The report labels its own noise floor. Movement under two points against the comparison run reads as steady, and we mark it that way rather than selling you a rounding error as progress.

Does it work for multiple locations?

Yes. Local results and the assistants that answer per-location are scraped per location, so a multi-location business sees the truth for each place it operates instead of a blurred national average.

What do I receive?

A client-ready report on screen, plus a branded PDF and Excel exports. Overview, per-platform pages for Google and each AI assistant, competitive leaderboards, topic leadership, the full keyword and prompt inventory with volumes, the sources AI cites most, and the sub-questions it asks while answering.

See Your Real Number

Find out what AI says
when someone asks for you.

We will run your market across all nine surfaces and walk you through the report: where you show up, which brands are named alongside you, and where the gaps sit.