Be the software buyers find and shortlist, on Google and in AI answers.
When a buyer needs software, they search, ask an AI assistant, and put the first few names on a shortlist. We get your product on that list, and each month we show you what changed.
The software companies we work with.
Software built for a specific industry. Buyers search differently in each category, so we plan the work one category at a time.
Named when a buyer asks which software to pick.
We track the searches buyers make: your category, comparisons, and alternatives to the tools they use now. You see where you show up on Google, and whether ChatGPT, Gemini, Perplexity and Google’s AI Overviews name you when someone asks which software to pick. You also see which competitors show up instead.
of AI answers about cloud fax name eFax, across ChatGPT, Gemini, Claude and Perplexity.
Found when buyers compare you with the alternatives.
Buyers search for the category, then for comparisons, then for alternatives to the tool they have now. We track each of those searches and show you who leads it. Where a competitor leads, we plan the page to write and the publication to pitch, and you see the gap each month.
Pages written from your product facts, and checked against them.
Each page starts from your facts: what the product does, who it’s for, your pricing, your integrations and your voice. A writer drafts it, an editor reads it, and claims are checked against those facts before the page goes anywhere. Your team approves each page before it’s published.
Know what every call and booking costs, down to the keyword.
An acquisition is a demo request, a trial or a call. We build a campaign for each kind of search, so you can see what a demo costs from a category search compared with a competitor search. Every request is tracked back to its keyword. We block the searches that waste money and move budget to the ones that turn into pipeline.
Google Ads, run by our team →Named by the publications your buyers read.
Google and AI assistants are more likely to name a product that trade publications have written about. We find the publications your buyers read, pitch them your story and your data, and earn mentions on the pages AI assistants already cite. Every link or mention is checked after it goes live.
Each month, see which searches moved and why.
Each month your strategist writes to you: which searches gained demo requests, what drove it, and what we recommend next. The recap is read against your numbers before it goes out, and the dashboard behind it is yours to open any time. Between recaps, your account team is a call or an email away.
Strategy & Reporting, run by our team →The services behind the work.
Our team runs each one, and you can log in and see the work any time.
Built for one product, or for many.
The work changes with how your company is set up.
The single product
One product and one category. We focus on the searches that matter most to you, and the reports show which ones bring in demo requests.
The multi-product company
Several products and several categories. Each product is planned and reported separately, so a new product gets as much attention as your first.
The established brand
A known name and a big site. We measure where the assistants name you and where they name a competitor, and plan the work from there.
What you see each month, and any time you log in.
Every search and every product, with the numbers and the explanation, in Pulse and in your inbox.
Straight answers for software companies.
Which software companies do you work with?
Companies that sell software to a specific industry: healthcare, field service, legal, dental and aesthetics, real estate, restaurants, fitness and more. We plan the work one category at a time, because buyers search differently in each one.
Can you help with comparison and alternatives searches?
Yes. That’s usually where we start. We track category, comparison and alternatives searches, show you who leads each one, and write the pages that answer them from your product facts.
Do you run outbound too?
Yes. B2B Outbound finds the businesses you want to reach, writes to each one, and hands your reps the ones who reply. Search brings in the buyers who are looking now. Outbound reaches the ones who aren’t looking yet.
Will this work with our CRM?
Yes. Nothing about HubSpot, Salesforce or your CRM changes. Demo requests are tracked to the search or the ad that produced them, and you see the counts by search and by product.
Who owns the accounts and the content?
You do. We work inside your Google Ads account and your site. Every page and report stays yours.
Do you guarantee rankings or demos?
No. Google and the assistants decide who they name. What you get is every search measured each month, the work visible in your login, and a written explanation of what changed and what we recommend next.
What does it cost?
Two plans, Small Business and Enterprise, each with an account team and the platform. The pricing page has the details. When we talk, we’ll scope the work to your products and categories.
See where you stand.
Send us your product and your category. We’ll show you where you show up on Google and in AI answers, who shows up instead, and what to fix first.