Healthcare Software
EHR · PMS · service management · RCM
SOFTWARE & TECH · POWERED BY PULSE Get found by buyers.
Get found by buyers.
Reach the rest.
Get found by the buyers searching for software like yours on Google and in AI search, backed by paid. Then reach the local-SMB buyers your database can't see with outbound. Run both motions with us.
TRUSTED BY GROWTH-STAGE AND VERTICAL SAAS
44,000+ Keyword Rankings Tracked
91% Avg Top-3 Rankings
+287% Avg Organic Lift · 12 Months
Built for vertical
and B2B software.
We sell software for a living, so we know how each category's buyers search and where Apollo and ZoomInfo go dark. We tune the work to your ICP, your ACV, and your buying committee.
Field Service Software
Dispatch · scheduling · mobile workforce
Legal Tech
Case management · billing · e-discovery
Dental & Aesthetic Software
Practice management · charting · booking
Real Estate & Restaurant Tech
Property management · POS · reservations
Fitness & Vertical SaaS
Member management · platforms · B2B software
Four surfaces. One system.
Every surface a buyer crosses to pick software like yours runs on one platform, feeds one set of data, and drives the same goal: qualified demos and pipeline. And when the buyer isn't searching, outbound reaches the local-SMB accounts your database can't see.
AI Citations
Be the product ChatGPT, Claude, and Gemini name when a buyer asks which field-service, legal, or healthcare software to choose, or for the best alternative to a rival. Entity mapping, citation-worthy content, brand mentions.
Organic Search
Google rankings on the category, comparison, and alternative-to terms buyers shop. Technical foundation, schema at scale, content production, on-page optimization, page authority.
Local & Maps
Your offices on the map and your reps in front of the local-SMB buyers Apollo and ZoomInfo miss. Google Business Profile management, location pages, citations, NAP consistency, review velocity.
Paid Search
Google Ads for demand-gen and retargeting. Search, Performance Max, YouTube. Closed-loop attribution from click to qualified demo and pipeline.
How we win every surface.
Six practices working together across organic, local, paid, and AI, all aimed at qualified demos and pipeline. Open one to see what we run inside it.
Built right, ranks fast.
The audit, the schema, and the speed work that decide whether Google can crawl, read, and trust every product, pricing, and comparison page. We document it, then fix it.
33+ Site-Health Checks
100-pt Site Health Score
21 Code-Level Speed Fixes
Full Site Health Audit
We crawl your site and run 33+ checks across nine weighted areas: crawlability, on-page, links, schema, security, and speed. The result is one 100-point score and a ranked, page-level list of exactly what to fix.
Schema at Scale
Organization, SoftwareApplication, Product, FAQPage, and Article markup on every page that matters, validated in Google's Rich Results Test, so Google shows rich results and the AI engines read your product pages correctly.
Speed, Lab and Real Users
PageSpeed, Lighthouse, and your Core Web Vitals turned into roughly 21 named, code-level fixes that reference your real source, delivered as a client-ready report.
Content that ranks and gets cited.
Strategy, production, and a quality gate, all built from your own product and voice. Written to win category and comparison search, and the answer in ChatGPT, Gemini, and AI Overviews.
40+ Assets Per Month
14-pt Quality Gate Per Piece
100% Built From Your Voice
Strategy Built From You
We index your whole site and map how buyers actually search your category, with real volume and CPC from Google, from comparison and alternative-to terms to integration and use-case queries. From that we write one strategy per account: your personas, your pillars, your brand voice, and a do-not-say list.
Articles and Authority Content
Long-form articles plus deep, source-cited Authority Content: the format Google rewards on hard topics and the one ChatGPT, Gemini, and AI Overviews pull from when a buyer asks which tool to pick.
Scored Before It Ships
Every piece runs a 14-point quality gate across seven dimensions, so product claims and any SOC 2 or HIPAA language are checked for accuracy before they go live. Nothing reaches your site without a score.
Trust signals that rank and get cited.
Backlinks and brand mentions are still how Google and the AI engines decide which software to trust. We earn them from real publishers, never link farms.
6 Dimensions Vetted
3,000+ Distribution Publishers
70+ Citation Directories
The Publisher-Vetting Engine
Before we pursue a single link, we grade each publisher on six dimensions, reading up to 50 of its own posts and classifying roughly 500 outbound links as editorial or paid. Link farms and spam never touch your domain.
Bespoke Publisher Network
We scrape who actually ranks for your category's terms and score every domain by how often it wins, so the links we pursue come from sites Google already trusts on your topics, capped so your profile grows naturally.
Authority Distribution
Bylined data-journalism stories distributed through partner newswires to 3,000+ publishers, including MSN, Hearst, and Newsweek, built to be cited by AI engines and read by buyers.
Win the map.
Google Business Profile, citations, and reviews for every office, managed end to end. The compounding local trust that puts your brand in front of the local-SMB buyers a database can't see.
Top 3 Avg Map-Pack Position
70+ Directories Kept Consistent
4.7★ Avg Client Rating Maintained
GBP Management
Every field optimized against how buyers actually search for your category, with listings and services validated against Google's real catalog before they publish. Scored posts on a steady cadence.
Citations and Directories
Consistent name, address, and phone across 70+ directories, data aggregators, and the voice and AI surfaces like Apple, Bing, and Dun & Bradstreet. Clean citations feed off-page authority and local rank at once.
Reviews and Per-Location Insight
Reply drafts written in your voice and tuned to your category, so a one-star and a five-star get distinctly toned responses. Per office: who found you, who booked a demo, and the exact queries they used.
Paid search that pays back.
Google Ads, Performance Max, and retargeting, read on the same board as your organic and AI results. Demand-gen tied to pipeline, every dollar traced to a qualified demo.
$58 Avg CPA (Healthcare)
3.4x Avg ROAS
12% Lift From CRO
Search and Performance Max
Account structure, bid strategy, and creative, with Quality Score broken to the weak component per keyword, so we fix the exact thing raising your cost per demo.
Local Service Ads
Setup, verification, lead routing, and retargeting to keep your product in front of buyers who hit pricing or comparison pages but didn't book, so warm demand actually converts.
ROAS by Service Line
Every campaign is tied to a product line, so spend reads as dollars into your highest-ACV product, paced to plan. If the account drifts past 10%, the number flags before it burns the month.
Show the work. Every win, in real time.
Live dashboards, a monthly readout, and an audit trail behind every move, all first-party Google data tied to demos and pipeline. The opposite of a black-box report.
Nightly Data Refresh
30 Named Rivals Tracked
8 Surfaces Scored
One Live Dashboard
Organic traffic, rankings, your Google Business Profile, demo conversions, and site health on one screen, all first-party Google data refreshed nightly, exported as one branded PDF. No logging into five tools.
Rank and AI Visibility (GEO)
Your positions tracked against up to 30 named rivals on the category and comparison terms that matter, plus whether ChatGPT, Claude, Gemini, and Perplexity name you, cite you, and recommend you over the competition, rolled into one Share-of-Voice number.
Citations and Audit Trail
The Citations tab shows which sources the AI engines trust in your category, so you know where to earn coverage. Every change we make is logged, closed-loop from query to qualified demo.
Three layers of intelligence
nobody else has.
We monitor every search and AI surface at the query level. We see exactly what competitors are doing on their site, off their site, and inside their company. Every win across 150+ accounts ships back into your campaign in days.
Every client gets a full competitive audit.
Your site scored against the top 5 competitors in your market across 9 SEO dimensions. See exactly where you're winning, where you're losing, and what to close first.
Domain AuthorityBacklink ProfileLocal BacklinksContent DepthContent FreshnessTechnical HealthPage SpeedSchema MarkupGBP Presence
Your site Top competitors
Re-audited regularly. Delivered to every new client.
Every surface. Every query.
We monitor every search and AI surface at the query level. Share of voice and visibility scored per company, nationally and locally.
8 surfacesSearch + AI Surfaces Monitored
4,200Local Markets Tracked
720M+Queries Per Quarter
Classical Search
Google organic, Maps, and Local pack. Top-100 ranking on every keyword tracked daily, across every market you operate in.
AI Search
ChatGPT, Claude, Gemini, and Google AI Overviews. Citations, brand mentions, and prompt-level visibility tracked monthly.
Visibility Scoring
Share of voice and visibility scored per company, per surface, in your market and nationally. Refreshed continuously.
Every win, across 150+ accounts.
Every win across the network ships into your account within the week. Same intelligence layer behind Pulse and Casa.
Each dot is an account in the network. Larger dots, more activity.
150+Accounts Feeding The Network
47 / moWins Shipped Across The Network
11Verticals Cross-Pollinating
What wins look like
Schema patterns, content angles, GBP plays, ad creatives, page structures. Every reusable play we've validated.
Cross-vertical learning
A roofing win in Texas can ship into a dental win in Boston. Alfred maps applicability across verticals.
Same-week shipping
Wins discovered Monday can ship into your campaign by Friday. No quarterly benchmark reports, no waiting.
The reporting operators open.
Every campaign, every keyword, every conversion. Unified into one dashboard. Real numbers in plain English, refreshed daily.
Organic Sessions 2,547 ↑ 9.2% vs prev period
Booked Leads 47 ↑ 23.7% vs prev period
Avg CPA $58 ↓ 12.4% better than prev
Est. Revenue $94K ↑ 18.1% vs prev period
Organic Sessions · Daily Current Previous
By Channel2,547 total
Organic Search 58% · 1,477
Paid Search 24% · 612
Local / Maps 12% · 305
Email / SMS 6% · 153
Top Pages By Conversions47 leads
/pricing 18 leads
/product-demo 11 leads
/vs-competitors 9 leads
/free-trial 6 leads
Fed By GA4Search ConsoleGBPGoogle AdsMeta AdsHubSpotLighthouse
How DG compares. Agency. SaaS. In-house.
SEO AgencySaaS toolIn-house teamDG
Coverage Google organic. Maybe Maps.Rank tracking + AI bolt-on.Whichever surface your specialist knows.All four surfaces, one practice.
Schema Depth Basic Organization, if any.Schema templates, if you remember.Whatever dev can fit in.Entity-level schema at scale.
AI Citations Retrofitted SEO. Hope for the best.Citation tracking, no action.Newsletters and guessing.GEO built on entity mapping.
Network Your account, alone.Benchmarks. No operating motion.One head's worth of context.150+ accounts feed yours.
Reporting Monthly PDFs.Build dashboards yourself.Whatever team has time for.Live dashboards tied to bookings.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Do you run outbound too, and how do the two motions work together?
Yes. Search & AI gets you found by the buyers actively evaluating software like yours on Google and in AI search. Outbound, run through Casa, reaches the local-SMB buyers Apollo and ZoomInfo can't surface: the practices, shops, and operators that aren't in a standard database. One team runs both, so inbound demand and outbound pipeline read on the same board.
Can you rank us for category and comparison terms, and show up in AI Overviews?
Yes. Category terms, best-of and alternative-to comparisons, and integration searches are where high-intent buyers shop. We win them with entity-level schema, source-cited content, and authority signals, and the same work is what gets you named in ChatGPT, Gemini, and AI Overviews when a buyer asks which tool to pick.
How soon will I see results?
Technical fixes and schema push in week 1. First ranking movement on lower-competition category and comparison terms by week 8. Compounding rankings by day 90. AI citations typically start around week 8. Outbound pipeline moves faster: targeted lists and sequences are live inside the first few weeks.
Who owns the content, accounts, and data if I leave?
You. Always. Every page, every asset, every dashboard credential is yours from day one. We work in your accounts, not ours.
Do you work with multi-region and multi-product SaaS?
Yes. Each product line and each priority region is run as its own search market, with its own keyword set, content, and pages, all surfaced in one reporting view. When you launch a new product or open a new region, we have the pages built, indexed, and ranking on schedule.
Will this fit our existing stack: HubSpot, Salesforce, and our CRM?
Yes. We don't replace your CRM or marketing automation. We sit on top of it, driving qualified demo and pipeline demand into the funnels your reps already work, and tracking which keywords and sequences turn into ARR.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you your competitive scorecard, the buyers searching for tools like yours that you're missing, the AI Search visibility you're sitting on but not capturing, and the local-SMB pipeline your database can't see.