Healthcare Practices
Dental · vision · ortho · specialty groups
SOFTWARE & TECH · POWERED BY CASA Reach the local-SMB buyers
Reach the local-SMB buyers
your database can't see.
You build vertical software. Your buyers are the local operators Apollo and ZoomInfo can't surface. Casa finds them, runs the outreach, and routes only the replies worth your reps' time.
BUILT TO REACH THE BUYERS APOLLO AND ZOOMINFO MISS
10M+ US Businesses Mapped
Week 4 First Sends Go Live
25 /day Emails Per Mailbox
Every operator
your software serves.
Whatever vertical your software sells into, we reach its operators: the local-SMB buyers Apollo and ZoomInfo can't surface, multi-location consolidated and vertical-tagged.
Home Services
HVAC · roofing · plumbing · restoration
Legal Firms
PI · family · criminal · business law
Aesthetic & Wellness
Med spas · plastic surgery · dermatology
Financial & Insurance
Advisors · brokers · agencies · CPAs
Care & Senior
Senior living · treatment · behavioral health
Three motions. One foundation.
Discovery, crafting, routing. Three motions we run end-to-end, plus the infrastructure underneath.
Discovery
A mined universe of 10M+ US businesses, filtered to the local operators your software sells to. Multi-location consolidated, vertical-tagged, full profile on each. The local-SMB buyers Apollo and ZoomInfo can't surface.
Crafting
Emails tuned to how a local operator evaluates software. Vertical-specific language, the workflow and ROI signals that move an owner, and patterns from every conversation across the network.
Routing & Delivery
Sends go out, replies come in. When interest fires, we auto-introduce your rep on the thread. OOO, negatives, and unsubscribes get filtered out. Your team sees only real conversation candidates.
Before we send a single email.
Most outbound fails because the plumbing was never built. We start with two full weeks of infrastructure work before a single message hits an inbox: domains operated, mailboxes warmed, deliverability monitored. That's why reply rates collapse for other agencies at scale and ours hold.
WEEK 1-2 · FOUNDATION
Build the infrastructure.
Secondary domains acquired, mailboxes authenticated, warm-up sequences begin. Your primary domain stays untouched.
WEEK 3 · VERIFICATION
Verify deliverability.
Inbox placement tested across providers. Sender reputation built before scale. Your team approves the targeting list.
WEEK 4+ · LIVE OUTBOUND
Scale with safety.
25 sends per mailbox per day. Deliverability monitored 24/7. Reputation protected as volume grows.
Deliverability monitored 24/7Sender reputation guardedYour primary domain untouched
From research dossier
to personalized inbox.
Every email starts with a research pass on the operator: vertical, group size, current stack, and the angle most likely to land with the owner. Here's the dossier, and the three emails that came from it.
BS
Bright Smile Dental Group
Research complete 88s
OPERATION General · ortho · implants · 9 locations
LIKELY STACK Legacy practice-management · separate booking · manual recall
BUSINESS STAGE 9 locations · DSO-backed · Scaling
ANGLE IDENTIFIED Lead with the cross-location pain a scaling DSO feels: scheduling, charting, and front-desk consistency across sites.
RESEARCHED FROM
Operator site crawlLocal search resultsLocation footprintContact verification
WHICH PRODUCES THESE PERSONALIZED EMAILS
Bright Smile: one stack across all 9 locations?
Hi Dana, Running 9 dental locations on separate scheduling and recall tools usually means front desks reinventing the wheel at each site. Groups your size cut no-shows 20%+ after consolidating. Worth a 15-minute demo? Allyson
Researched: Bright Smile location count · Tampa market · current toolingApex HVAC dispatch: 14 trucks, one board
Hi Mike, Apex runs 14 trucks across Phoenix. Multi-truck shops we work with cut dispatch time 35% after moving off spreadsheets. Worth a 15-minute demo? Allyson
Researched: Apex truck count · Phoenix coverage · dispatch workflowMeridian Law intake: where do the leads leak?
Hi David, Most multi-office PI firms lose 30-40% of leads at intake: slow follow-up, missed calls, friction across locations. Firms like Meridian recover most of that once intake runs on one system. Worth a 15-minute demo?
Researched: Meridian office count · Houston PI market · intake stackYour buyers, plus everyone else's.
Every reply across the network informs your next move. We see what's working when selling software to local operators today, across thousands of conversations, and apply it to your campaigns.
10M+ businesses. Every local vertical.
The local operators your software sells to, surfaced from a registry Apollo and ZoomInfo can't match: vertical-tagged, multi-location consolidated, continuously refreshed.
OUTBOUND · Nationwide Vertical-SaaS sequence to multi-site dental groups: ROI-led opener pulled 12% reply rate. Now running across the DSO segment.
OUTBOUND · Sun Belt Field-service software sequence to HVAC operators: 33% reply rate, 14 demos booked this week. Pattern shipped to the field-service segment.
Patterns shipped across the network.
When a sequence breaks through with one segment, we scale it across the network within 48 hours.
REPLY RATE 8.4% ↑ 1.2pt
DEMOS 14 ↑ 17%
POSITIVE 23 ↑ 5
One dashboard. Outbound, end to end.
Reply rate, positive replies, demos booked. Plain numbers, always on.
How Casa compares.
Apollo. Outreach. In-house SDR.
ApolloOutreachIn-house SDRCasa
Local Discovery National firmographic database. Misses the local-SMB operators your software sells to.Sequencing engine. Doesn't surface buyers at all.Prospects from Apollo/ZoomInfo. Same coverage gap.Local operators across every vertical: surfaced, tagged, multi-location consolidated.
Messaging No emails. Contact data only.Templates you write yourself.Generic outbound copy. SDRs write what they can.Emails tuned to how each operator and owner buys software.
Infrastructure You bring your own. Hope your domain reputation survives.You bring your own. The tool will cap your sending.Set up by you. Damaged when scale outpaces it.We own and operate it: domains, mailboxes, warm-up, deliverability.
Reply Handling Not their job. Everything goes to you.Every reply lands in your inbox. OOO included.SDRs catch what they can. OOO often slips through.Auto-intros on interest. OOO, negatives, and unsubscribes filtered.
Reporting Usage dashboards only.Sequence metrics. You build the views.SDR-level reports. Spreadsheets and Slack updates.Live dashboards. Reply rate, positive replies, demos. Daily.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Do you have the buyers I sell to?
Yes, if your buyers are local operators. We map the SMB and multi-location businesses across healthcare, home services, legal, financial, aesthetics, and care, consolidated by group and tagged by vertical. These are the local-buyer segments a national firmographic database like Apollo or ZoomInfo can't surface cleanly.
Can you run inbound too, or just outbound?
Both, and many software companies run them together. Outbound (Casa) reaches the local-SMB buyers who aren't searching yet. Search & AI gets you found by the buyers who are, on Google and in AI search. Same team, one motion if you want it.
When will I see my first demos booked?
Week 4 to first sends, week 4-6 to first demos, typically. Weeks 1-2 we build the sending infrastructure (domains, mailboxes, warm-up). Week 3 we build your target list of local operators. Week 4 mailboxes are warmed and live at 25 emails per mailbox per day, and demos book as replies fire and interest triggers auto-introductions to your reps.
Is the sending infrastructure included or extra?
Included. Casa owns and operates everything: secondary sending domains, all mailboxes, warm-up, deliverability monitoring, and the platform itself. No separate infrastructure bill, no add-on tools you have to source yourself.
Will outbound damage my brand or domain reputation?
Not the way we run it. Casa never sends from your primary domain. Every send goes through dedicated secondary domains we own and operate for you, capped at a conservative 25 emails per mailbox per day to keep sender reputation strong. If a domain ever takes a hit, your brand stays insulated.
Do you replace my SDR team or work alongside them?
Either. Casa can fully replace outsourced or in-house SDRs, or sit alongside them, feeding qualified replies into your existing sales motion. Most clients use the latter: their AEs take the demos Casa surfaces while their SDRs keep working their own lanes.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you the local-SMB buyers in your category we can reach, and what the outbound system looks like in action.