Be the network people find when they need a provider, on Google and in AI answers.
When someone needs a provider, they search, ask an AI assistant, and click one of the first names they see. We get your network in front of them, and each month we show you what changed.
The networks we work with.
Platforms that connect people with local providers. People search by category and by city, so we plan the work one category at a time.
Named when someone asks where to find a provider.
We track the searches people make in each category, in each city you cover. You see where you show up on Google, and whether ChatGPT, Gemini, Perplexity and Google’s AI Overviews name you when someone asks where to find a provider. You also see which networks show up instead.
44%Google31%AI Overview
52%ChatGPT
50%Gemini
43%PerplexityNamed when someone in the city asks. The other four each have a plan.
What clients and peers say about the work.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Tony RuizExecutive SEO LeaderDean Garland took us from two locations to four, and we're starting to show up in ChatGPT answers. Transformative.
Jason FergusonCEO, Amason AestheticsDean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Reza AkhavanEngineering Manager, SnowflakeDean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
Morgan MoranMarketing Manager, GoDaddyWe've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Marcus HansenOwner, Recovery DeliveredInnovation and accessibility are baked into Dean Garland's culture.
Jazmine DukeSr. Product Leader, ex IHG and OracleThey quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Charles OlsonChief Technology OfficerCategory and city pages that get indexed and found.
A network is found one category and one city at a time. We plan the page layouts, the structured data and the internal links, so thousands of pages get indexed and each one says something useful about its city. You see which pages are indexed, which ones rank, and how many bookings each one brings.
Up from 62% in June, after the pages were rebuilt.
See which network leads each category.
Bigger networks already rank for many of these searches. We track each category and show you who leads it and by how much. Where another network leads, we plan the pages to write and the publications to pitch, starting in the cities where their pages say the least.
The other two each have a plan, and a gap to close.
Know what every call and booking costs, down to the keyword.
An acquisition is a booking or a sign-up. We build a campaign for each category, so you can see what a booking costs you for dentists compared with therapists. Every booking is tracked back to its keyword. We block the searches that waste money and move budget to the categories and cities that pay back.
Google Ads, run by our team →Since June, after the campaigns were rebuilt by category.
Providers recruited for the categories people search.
Search brings people to a category page, and the page needs providers on it. Where a city needs more, B2B Outbound finds the providers there, writes to each one, and hands your team the ones who want to join. You see sign-ups by category and by city, next to the searches they answer.
B2B Outbound for networks →In the cities that needed more providers.
Each month, see which categories moved and why.
Each month your strategist writes to you: which categories and cities gained bookings, what drove it, and what we recommend next. The recap is read against your numbers before it goes out, and the dashboard behind it is yours to open any time. Between recaps, your account team is a call or an email away.
Strategy & Reporting, run by our team →From Herchel · to your teamSearch bookings rose by half. Here’s why.
Which categories moved, why, and what comes next, from Herchel.
The services behind the work.
Our team runs each one, and you can log in and see the work any time.
Built for a new network, or an established one.
The work changes with how far along you are.
The new network
A few categories and a few cities. We start where you have providers, and add a city when the pages and the providers are ready.
The growing network
More categories and more cities each quarter. Each category is planned and reported separately, so a new one gets as much attention as your first.
The established network
Thousands of pages and well-known competitors. We find the categories and cities where you trail, and plan the work from there.
What you see each month, and any time you log in.
Every category and every city, with the numbers and the explanation, in Pulse and in your inbox.
Straight answers for marketplaces and networks.
Which networks do you work with?
Platforms that connect people with local providers: healthcare booking, senior care referral, contractor matching, attorney directories and professional networks. We plan the work one category at a time, because people search differently in each one.
Can you work on thousands of category and city pages?
Yes. We plan the page layouts, the structured data and the internal links, then check which pages are indexed and which ones rank. Each page needs to say something useful about its city, so we plan what goes on it.
Can you recruit providers too?
Yes. B2B Outbound finds the providers you want in the cities that need them, writes to each one, and hands your team the ones who want to join. Search and outbound are planned together, so new pages have providers on them.
How do we compete with bigger networks?
We track each category and show you who leads it. Then we start in the categories and cities where the bigger network’s pages say the least, and build from there.
Will this work with our product and onboarding tools?
Yes. Nothing about your product or your onboarding changes. Bookings and sign-ups are tracked to the search or the ad that produced them, and you see the counts by category and by city.
Who owns the accounts and the content?
You do. We work inside your Google Ads account and your site. Every page and report stays yours.
Do you guarantee rankings or bookings?
No. Google and the assistants decide who they name. What you get is every category and city measured each month, the work visible in your login, and a written explanation of what changed and what we recommend next.
What does it cost?
Two plans, Small Business and Enterprise, each with an account team and the platform. The pricing page has the details. When we talk, we’ll scope the work to your categories and cities.
See where you stand.
Send us your categories and your cities. We’ll show you where you show up on Google and in AI answers, who shows up instead, and what to fix first.