Healthcare Networks
Zocdoc · Headway
MARKETPLACES & NETWORKS · POWERED BY PULSE Grow demand.
Grow demand.
Recruit supply.
Get found by users searching for what your network offers on Google and AI, backed by paid. Then recruit the operators and providers who'd join it with personalized outbound. Demand and supply, one team.
TRUSTED BY GROWTH-STAGE MARKETPLACES AND VERTICAL NETWORKS
44,000+ Keyword Rankings Tracked
91% Avg Top-3 Rankings
+287% Avg Organic Lift · 12 Months
Both sides of
your marketplace.
Two-sided platforms connecting local supply with local demand. We grow the demand searching for your network, then recruit the supply that fills it. We tune the work to how each side searches and signs up.
Senior Care Networks
A Place for Mom · Care.com
Home Services Platforms
Houzz · Thumbtack · Angi
Legal Marketplaces
Avvo · attorney directories
Professional Networks
Vertical directories · provider platforms
Two-Sided Platforms
Local supply meets local demand
Four surfaces. One system.
Every surface a user touches to find what your network offers runs on one platform, feeds one set of data, and optimizes to the same goal: user demand and supply signups across both sides of the marketplace.
AI Citations
Be the network AI names when someone asks where to find a provider near them. Entity mapping, citation-worthy content, brand mentions, so the engines point users to your listings instead of the incumbent.
Organic Search
Google rankings at marketplace scale. Technical foundation, schema across location-and-category pages, content production, on-page optimization, page authority, so thousands of pages win long-tail demand.
Local & Maps
Map-pack dominance for "therapist near me" and every category-plus-city search your network serves. Google Business Profile management, locator pages, citations, NAP consistency, review velocity.
Paid Search
Google Ads for demand, while outbound recruits supply. Search, Performance Max, LSAs, YouTube. Closed-loop attribution from click to users and supply signups.
How we win every surface.
Six practices working together across organic, local, paid, and AI to drive demand into your network. Open one to see what we run inside it.
Built right, ranks fast.
The audit, the schema, and the speed work that decide whether Google can find, read, and trust every location-and-category page in your network. We document it, then fix it.
33+ Site-Health Checks
100-pt Site Health Score
21 Code-Level Speed Fixes
Full Site Health Audit
We crawl your marketplace and run 33+ checks across nine weighted areas: crawlability, on-page, links, schema, security, and speed. The result is one 100-point score and a ranked, page-level list of exactly what to fix before thin pages drag the whole network down.
Schema at Scale
Organization, LocalBusiness, Service, FAQPage, and Article markup on every location-and-category page that matters, validated in Google's Rich Results Test, so Google shows rich results and the AI engines read your listings correctly.
Speed, Lab and Real Users
PageSpeed, Lighthouse, and your Core Web Vitals turned into roughly 21 named, code-level fixes that reference your real source, delivered as a client-ready report.
Content that ranks and gets cited.
Strategy, production, and a quality gate, all built from your own network and voice. Written to win organic, local, and the answer in ChatGPT, Gemini, and AI Overviews when users ask where to find a provider.
40+ Assets Per Month
14-pt Quality Gate Per Piece
100% Built From Your Voice
Strategy Built From You
We index your whole network and map how your categories actually get searched, with real volume and CPC from Google. From that we write one strategy per account: your personas across demand and supply, your pillars, your brand voice, and a do-not-say list.
Articles and Authority Content
Long-form articles plus deep, source-cited Authority Content: the format Google rewards on hard topics and the one ChatGPT, Gemini, and AI Overviews pull from when they answer the users hunting for what your network lists.
Scored Before It Ships
Every piece runs a 14-point quality gate across seven dimensions: compliance, claims-checking, brand voice, and claims accuracy across a network of listings. Nothing reaches your live site without a score.
Trust signals that rank and get cited.
Backlinks and brand mentions are still how Google and the AI engines decide which network to trust. We earn them from real publishers, never link farms.
6 Dimensions Vetted
3,000+ Distribution Publishers
70+ Citation Directories
The Publisher-Vetting Engine
Before we pursue a single link, we grade each publisher on six dimensions, reading up to 50 of its own posts and classifying roughly 500 outbound links as editorial or paid. Link farms and spam never touch your profile.
Bespoke Publisher Network
We scrape who actually ranks for your network's categories and score every domain by how often it wins, so the links we pursue come from sites Google already trusts on your topics, capped so your profile grows naturally.
Authority Distribution
Bylined data-journalism stories distributed through partner newswires to 3,000+ publishers, including MSN, Hearst, and Newsweek, built to be cited by AI engines and read by people.
Win the map.
Google Business Profile, citations, and reviews, managed end to end. The compounding local trust that makes map-pack rankings stick for every category your network serves, one storefront at a time.
Top 3 Avg Map-Pack Position
70+ Directories Kept Consistent
4.7★ Avg Client Rating Maintained
GBP Management
Every field optimized against how users actually search for your categories, with categories and services validated against Google's real catalog before they publish. Scored posts on a steady cadence.
Citations and Directories
Consistent name, address, and phone across 70+ directories, data aggregators, and the voice and AI surfaces like Apple, Bing, and Dun & Bradstreet. Clean citations feed off-page authority and local rank at once.
Reviews and Per-Location Insight
Reply drafts written in your voice and tuned to your categories, so a one-star and a five-star get distinctly toned responses. Per storefront: who found you, who signed up, and the exact queries they used.
Paid search that pays back.
Google Ads, Performance Max, and Local Service Ads driving demand into your network, read on the same board as your organic and local results. Every dollar traced to a user or supply signup.
$58 Avg CPA (Healthcare)
3.4x Avg ROAS
12% Lift From CRO
Search and Performance Max
Account structure, bid strategy, and creative, with Quality Score broken to the weak component per keyword, so we fix the exact thing raising your cost per signup.
Local Service Ads
Setup, verification, lead routing, and response-time tuning for the categories your network serves, so the Google-guaranteed leads actually convert.
ROAS by Service Line
Every campaign is tied to a category, so spend reads as dollars into your highest-take-rate categories, paced to plan. If the account drifts past 10%, the number flags before it burns the month.
Show the work. Every win, in real time.
Live dashboards, a monthly readout, and an audit trail behind every move, all first-party Google data tied to user and supply signups. The opposite of a black-box report.
Nightly Data Refresh
30 Named Rivals Tracked
8 Surfaces Scored
One Live Dashboard
Organic traffic, rankings, your Google Business Profile, conversions, and site health on one screen, all first-party Google data refreshed nightly, exported as one branded PDF. No logging into five tools.
Rank and AI Visibility (GEO)
Your positions tracked against up to 30 named rival networks in the cities that matter, plus whether ChatGPT, Claude, Gemini, and Perplexity name you, cite you, and speak well of you, rolled into one Share-of-Voice number.
Citations and Audit Trail
The Citations tab shows which sources the AI engines trust in your category, so you know where to earn coverage. Every change we make is logged, closed-loop from query to signup.
Three layers of intelligence
nobody else has.
We monitor every search and AI surface at the query level. We see exactly what competitors are doing on their site, off their site, and inside their company. Every win across 150+ accounts ships back into your campaign in days.
Every client gets a full competitive audit.
Your site scored against the top 5 competitors in your market across 9 SEO dimensions. See exactly where you're winning, where you're losing, and what to close first.
Domain AuthorityBacklink ProfileLocal BacklinksContent DepthContent FreshnessTechnical HealthPage SpeedSchema MarkupGBP Presence
Your site Top competitors
Re-audited regularly. Delivered to every new client.
Every surface. Every query.
We monitor every search and AI surface at the query level. Share of voice and visibility scored per company, nationally and locally.
8 surfacesSearch + AI Surfaces Monitored
4,200Local Markets Tracked
720M+Queries Per Quarter
Classical Search
Google organic, Maps, and Local pack. Top-100 ranking on every keyword tracked daily, across every market you operate in.
AI Search
ChatGPT, Claude, Gemini, and Google AI Overviews. Citations, brand mentions, and prompt-level visibility tracked monthly.
Visibility Scoring
Share of voice and visibility scored per company, per surface, in your market and nationally. Refreshed continuously.
Every win, across 150+ accounts.
Every win across the network ships into your account within the week. Same intelligence layer behind Pulse and Casa.
Each dot is an account in the network. Larger dots, more activity.
150+Accounts Feeding The Network
47 / moWins Shipped Across The Network
11Verticals Cross-Pollinating
What wins look like
Schema patterns, content angles, GBP plays, ad creatives, page structures. Every reusable play we've validated.
Cross-vertical learning
A roofing win in Texas can ship into a dental win in Boston. Alfred maps applicability across verticals.
Same-week shipping
Wins discovered Monday can ship into your campaign by Friday. No quarterly benchmark reports, no waiting.
The reporting operators open.
Every campaign, every keyword, every conversion. Unified into one dashboard. Real numbers in plain English, refreshed daily.
Organic Sessions 2,547 ↑ 9.2% vs prev period
Booked Leads 47 ↑ 23.7% vs prev period
Avg CPA $58 ↓ 12.4% better than prev
Est. Revenue $94K ↑ 18.1% vs prev period
Organic Sessions · Daily Current Previous
By Channel2,547 total
Organic Search 58% · 1,477
Paid Search 24% · 612
Local / Maps 12% · 305
Email / SMS 6% · 153
Top Pages By Conversions47 leads
/find-a-provider 18 leads
/join-as-provider 11 leads
/how-it-works 9 leads
/signup 6 leads
Fed By GA4Search ConsoleGBPGoogle AdsMeta AdsHubSpotLighthouse
How DG compares. Agency. SaaS. In-house.
SEO AgencySaaS toolIn-house teamDG
Coverage Google organic. Maybe Maps.Rank tracking + AI bolt-on.Whichever surface your specialist knows.All four surfaces, one practice.
Schema Depth Basic Organization, if any.Schema templates, if you remember.Whatever dev can fit in.Entity-level schema at scale.
AI Citations Retrofitted SEO. Hope for the best.Citation tracking, no action.Newsletters and guessing.GEO built on entity mapping.
Network Your account, alone.Benchmarks. No operating motion.One head's worth of context.150+ accounts feed yours.
Reporting Monthly PDFs.Build dashboards yourself.Whatever team has time for.Live dashboards tied to bookings.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
How do you grow both sides of the marketplace?
Two motions, one team. For demand, Search & AI makes your network the result users find when they search for what you offer on Google, Maps, and AI. For supply, our Casa outbound engine builds a personalized pipeline to the operators and providers who'd join, so liquidity grows on both sides at once.
Is SEO dead with AI Overviews?
No, but the rules changed. AI Overviews surface citations, not just links. We optimize for both classical rankings and AI citations, treating them as one search surface, so your network gets named when someone asks an AI where to find a provider.
Can you do SEO at scale across location and category pages?
Yes. Programmatic location-and-category pages are how marketplaces win long-tail demand. We build the schema, the templates, and the internal linking so thousands of category-plus-city pages index, rank, and feed AI citations, not thin pages Google ignores.
Who owns the content, accounts, and data if I leave?
You. Always. Every page, every asset, every dashboard credential is yours from day one. We work in your accounts, not ours.
How do we compete with the incumbent networks already ranking?
We map exactly where the incumbents win and where their pages are thin, then attack the category-plus-city demand they have not covered well. Entity-level schema and AI-citation work get you named in answers where a generic page never will, and we track your share of voice against up to 30 named rivals.
Will this work alongside our growth and provider-onboarding stack?
Yes. We sit on top of the tools you already run. Search & AI drives qualified user demand into your funnel, and Casa outbound feeds recruited supply into your provider onboarding and service management flows, with every lead tracked from query to signup.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you the demand searching for your network, the AI Search visibility you're sitting on but not capturing, and the supply pipeline outbound can recruit.