Google calls E-E-A-T, schema, and links "not ranking factors," then a leak and a courtroom say otherwise. A clear-eyed guide to how Google, ChatGPT, and Claude actually decide who gets ranked and cited.
Backlinks, brand mentions, local citations, and LLM citations get used interchangeably. They're four different assets, and the 2025-2026 data values them very differently.
Speed, friction, and follow-up decide whether a lead becomes booked revenue. A research-backed system for local businesses, covering response time, booking flow, no-show recovery, landing pages, and retention.
Google's local pack now weights review recency, velocity, and response rate over raw count, plus profile freshness and on-page relevance. A clear-eyed system for ranking in Maps, for any local business.
The economics of a med spa client, done honestly: real pricing and durability data, three fabricated citations we found and fixed, the GLP-1 pivot most content gets wrong, and current Google Ads compliance for injectables.
Learn when to amortize digital assets vs upfront expense. Get IRS rules on useful life, Section 197 and 179, plus EBITDA and valuation impacts.