See pricing for Search & AI and for Outbound.
| Free Trial | Small Business | Enterprise | |
|---|---|---|---|
| Pricing | Free | $3,000 a monthstarting at | $6,000 a monthstarting at |
| Best for | You want to see before you buy. | Small businesses looking to grow. | Category leaders and funded start-ups. |
| Account team | Not yet | Small Business Account Team | Enterprise Account Team |
| AI models | Core | Core | Frontier |
| Platform | Choose up to 3 features | Every feature | Every feature |
| SEO & AI Search | Trial | Scale varies | Scale varies |
| Local SEO | Trial | Scale varies | Scale varies |
| Google Ads | Not yet | Optional | Optional |
| Conversion tracking | Not yet | Scale varies | Scale varies |
| Strategy & Reporting | Not yet | ||
| Start a trial → | Contact Us → | Contact Us → |
| Starter | Growth | Scale | |
|---|---|---|---|
| Monthly pricing | $3,000 a month | $6,000 a month | $9,000 a month |
| Onboarding fee | $1,500 | $3,000 | $4,500 |
| Best for | A single market, or a market you are testing. | Several markets you are working. | High scale, including national. |
| Companies in the pipeline | 6,000 | 12,000 | 18,000 |
| Emails a month | 6,000 | 15,000 | 30,000 |
| Sending infrastructure | |||
| Managed domains and mailboxes | |||
| Pitches and optimization | |||
| Response tracking and tagging | |||
| Account management | |||
| Emails above the allowance | $0.50 an email | $0.35 an email | $0.25 an email |
| Contact Us → | Contact Us → | Contact Us → |
Straight answers about Search & AI pricing.
What does the starting price buy?
The account team, every feature of the platform, and the reporting layer: the monthly recap, the visibility report and analytics from your connected accounts. The work is scoped on top of that, so the price rises with the locations, content needs, and authority scale you take on. You see the scope and the number before anything is signed.
Can we start with one service?
Yes. A plan can carry one service, and most start with SEO & AI Search or Local SEO and add from there. Google Ads is optional on either plan, and AI SDR is a separate plan, with or without the others.
Is the platform priced separately?
No. Every feature of Pulse comes with the plan, for everyone on your team. The plans differ in the AI models behind the work: Core on Small Business, Frontier on Enterprise.
Does our ad spend go through you?
No. You pay Google directly, in your ad account, and the account and its history stay yours. What we charge for is the management and ongoing optimization, scoped to your spend, with tracking and reporting included.
Straight answers about Outbound pricing.
What does the onboarding fee cover?
The first four weeks. We register the sending domains, set up and authenticate the mailboxes, warm them for two weeks or more, build your first target list and set up your Casa account. It is paid once, and it is sized to the plan, because a bigger list needs more domains and mailboxes behind it.
What is in the monthly price?
Everything it takes to run the campaign: the companies found in your markets, up to three contacts verified at each one, every email written and sent, every reply read and the interested ones handed to your reps, the do-not-contact list kept, deliverability watched, and an account manager. The Casa platform comes with it, and so does the sending infrastructure.
Are there other costs?
Only emails above your monthly allowance, at the per-email rate shown for your plan. Domains, mailboxes, the data behind the list and the platform are all included, and none of it is passed through. You pay the plan and the onboarding fee, and that is the whole bill.
What happens if we go over the allowance?
The campaign keeps sending, and the extra emails are billed at your plan’s rate: 50 cents each on Starter, 35 on Growth and 25 on Scale. Each month starts fresh with the full allowance of companies and sends. If you are over most months, the next plan up is usually the better price.
How do we pick a plan?
By how many companies you want in the pipeline and how many markets you are working. Starter fits one market, or a market you are testing. Growth fits several. Scale is for national or high-volume work. Tell us the markets and we will size it with you.
Can we run Outbound alongside a Search & AI plan?
Yes. It is a separate plan with its own price, so you can add it to a Search & AI plan or run it on its own. Either way the first emails go out in week four, once the mailboxes have warmed.
Let’s tailor the right plan for you.
We start with a discovery call to understand your needs, where things stand now and where you want to be. We’ll come back with the plan, price and next steps.