Healthcare

Be the practice people find when they need care, on Google, on the map and in AI answers.

When someone needs a dentist, an eye doctor or a specialist, they search, ask an AI assistant, and book with one of the first names they see. We get your practice in front of them, and each month we show you what changed.

Run for

The practices we work with.

Dental, vision, orthopedics, women’s health and specialty care. People search differently for each service you offer, so we plan the work one service at a time.

Dental and orthodonticsGeneral, implants, orthodontics and pediatric
Vision and eye careLASIK, cataract, optometry and ophthalmology
Orthopedics and painSports medicine, joint replacement and pain management
Women’s health and fertilityOB-GYN, maternity, birth centers and IVF
Specialty medicineDermatology, urology, ENT, cardiology and bariatric
Surgical and specialty centersCancer centers, dialysis and surgical hospitals
When someone needs care

Named when someone asks where to go for care.

We track the searches people make for each service you offer, in each city you serve. You see where you show up on Google and on the map, and whether ChatGPT, Gemini, Perplexity and Google’s AI Overviews name you when someone asks where to go. You also see which practices show up instead.

Runs onSearch & AI VisibilityCompetitorsReported inthe visibility report, by service and location, monthly
In their words

What clients and peers say about the work.

Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.

Tony RuizExecutive SEO Leader

Dean Garland took us from two locations to four, and we're starting to show up in ChatGPT answers. Transformative.

Jason FergusonCEO, Amason Aesthetics

Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.

Reza AkhavanEngineering Manager, Snowflake

Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.

Morgan MoranMarketing Manager, GoDaddy

We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.

Marcus HansenOwner, Recovery Delivered

Innovation and accessibility are baked into Dean Garland's culture.

Jazmine DukeSr. Product Leader, ex IHG and Oracle

They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.

Charles OlsonChief Technology Officer
Health content

Health content checked before it goes live.

Pages about procedures and conditions are written from your facts: your providers, your services and the words you don’t use. An editor reads each draft, and claims about results, recovery and cost are checked against a source. We don’t promise outcomes. Your team approves each page before it’s published.

Runs onContextContentReported inevery page with its checks, in your login
Every location

Found near each of your locations.

People look for care close to home, so you need to show up near each location, whether you have one or twenty. We keep every Business Profile up to date, check and correct your listings across 70+ directories, and watch every review. You see the numbers for each location, so you know where new patients come from.

Local SEO, run by our team →
Runs onAnalyticsSearch & AI VisibilityReported inevery location, in your login
Paid search

Know what every call and booking costs, down to the keyword.

An acquisition is a call, a form or a booked appointment. We build a campaign for each service, so you can see what an implant consult costs you compared with an emergency visit. Every call and form is tracked back to its keyword. We block the searches that waste money and move budget to the services that pay back.

Google Ads, run by our team →
Runs onAnalyticsReported inGoogle Ads in Analytics, by campaign and keyword
Authority

Named by the publications your field reads.

Google and AI assistants are more likely to name a practice that health publications have written about. We find the publications in your specialty, pitch them your story and your data, and earn mentions on the pages AI assistants already cite. Every link or mention is checked after it goes live.

Runs onAuthorityReported inthe coverage list in your login, and the recap
Explained monthly

Each month, see which services moved and why.

Each month your strategist writes to you: which services and locations gained appointments, what drove it, and what we recommend next. The recap is read against your numbers before it goes out, and the dashboard behind it is yours to open any time. Between recaps, your account team is a call or an email away.

Strategy & Reporting, run by our team →
Runs onAnalyticsAgentReported inyour inbox each month, with the dashboard behind it

Built for one location, or for many.

The work changes with how your practice is set up.

The single practice

A full list of services and a city to cover. We focus on the services that matter most to you, and the reports show which ones bring in new patients.

The multi-location group

Several cities and several providers. Each location is planned and reported separately, so a new location gets as much attention as your first.

The specialty center

Fewer searches, and each one matters more. We write for the questions people ask before a referral or a consult, and track each request back to its search.

What you see each month, and any time you log in.

Every service and every location, with the numbers and the explanation, in Pulse and in your inbox.

Client loginEvery service and location with its visibility, profiles, listings, reviews and numbers, any time.
Monthly recapWhich services and locations moved, why, and what we recommend next, written by your strategist.
Visibility reportsWhere you show up for the searches people make, by service and by location, next to each competitor.
AnalyticsCalls, forms and ad spend by service, period over period.
Ask the AgentAsk which service moved and get the answer from your live data.
API & MCPEvery number, open to your dashboards and your AI.

Straight answers for healthcare.

Which practices do you work with?

Dental and orthodontics, vision, orthopedics and pain, women’s health and fertility, specialty medicine, and surgical and specialty centers. We plan the work service by service, because people search differently for each one.

How do you handle health claims?

Pages are written from your facts and the words you don’t use. An editor reads each draft, and claims about results, recovery and cost are checked against a source. We don’t promise outcomes, and your team approves each page before it’s published.

Do you work with a single practice?

Yes. A single practice gets the same work: every service planned and every search measured. For a group, each location is run and reported separately, and a new location is added as you open it.

Will this work with our EHR and scheduling tools?

Yes. Nothing about your EHR, PMS or service management tools changes. Calls and forms are tracked to the search or the ad that produced them, and you see the counts by service and by location. No health information comes to us.

Who owns the accounts and the content?

You do. We work inside your Google Ads account, your Business Profiles and your site. Every page, profile and report stays yours.

Do you guarantee rankings or appointments?

No. Google and the assistants decide who they name. What you get is every service and location measured each month, the work visible in your login, and a written explanation of what changed and what we recommend next.

What does it cost?

Two plans, Small Business and Enterprise, each with an account team and the platform. The pricing page has the details. When we talk, we’ll scope the work to your services and locations.

Selling to practices and groups instead?B2B Outbound for Healthcare →

See where you stand.

Send us your services and your locations. We’ll show you where you show up on Google and in AI answers, who shows up instead, and what to fix first.