Dental & Orthodontics
General · implants · orthodontics · pediatric
SELL INTO HEALTHCARE · POWERED BY CASA Reach the healthcare buyers
Reach the healthcare buyers
your database can't see.
If you sell software, financing, or services to clinics, Casa finds the multi-location practices and clinical groups in your category, runs the outreach, and routes only the replies worth your team's time.
BUILT TO REACH HEALTHCARE OPERATORS AT SCALE
10M+ US Businesses Mapped
Week 4 First Sends Go Live
25 /day Emails Per Mailbox
Every practice type
your buyers run.
From dental groups to surgical centers, we find and reach the multi-location practices and clinical groups in your category, consolidated by group and tagged by specialty.
Vision & Eye Care
LASIK · cataract · optometry · ophthalmology
Orthopedics & Pain
Sports medicine · joint replacement · pain management
Women's Health & Fertility
OB-GYN · maternity · birth centers · IVF
Specialty Medicine
Dermatology · urology · ENT · cardiology · bariatric
Surgical & Specialty Centers
Cancer centers · dialysis · surgical hospitals
Three motions. One foundation.
Discovery, crafting, routing. Three motions we run end-to-end, plus the infrastructure underneath.
Discovery
A mined universe of 10M+ US businesses, filtered to the healthcare practices and clinical groups you sell to. Multi-location consolidated, specialty-tagged, full profile on each. The PE-backed groups and independents Apollo and ZoomInfo can't surface cleanly.
Crafting
Emails tuned to how healthcare operators actually evaluate a vendor. Specialty-specific language, the workflow and revenue signals that matter to an administrator, and patterns from every conversation across the network.
Routing & Delivery
Sends go out, replies come in. When interest fires, we auto-introduce your salesperson on the thread. OOO, negatives, and unsubscribes get filtered out. Your team sees only real conversation candidates.
Before we send a single email.
Most outbound fails because the plumbing was never built. We start with two full weeks of infrastructure work before a single message hits an inbox: domains operated, mailboxes warmed, deliverability monitored. That's why reply rates collapse for other agencies at scale and ours hold.
WEEK 1-2 · FOUNDATION
Build the infrastructure.
Secondary domains acquired, mailboxes authenticated, warm-up sequences begin. Your primary domain stays untouched.
WEEK 3 · VERIFICATION
Verify deliverability.
Inbox placement tested across providers. Sender reputation built before scale. Your team approves the targeting list.
WEEK 4+ · LIVE OUTBOUND
Scale with safety.
25 sends per mailbox per day. Deliverability monitored 24/7. Reputation protected as volume grows.
Deliverability monitored 24/7Sender reputation guardedYour primary domain untouched
From research dossier
to personalized inbox.
Every email starts with a research pass on the practice: specialty mix, group size, local rivals, and the angle most likely to land with an administrator. Here's the dossier, and the three emails that came from it.
SO
Summit Orthopedic Group
Research complete 91s
SPECIALTY MIX Sports medicine · Joint replacement · Spine · On-site PT
LOCAL COMPETITORS Front Range Ortho · Panorama Orthopedics · OrthoColorado
BUSINESS STAGE 6 locations · PE-backed · Scaling referrals
ANGLE IDENTIFIED Lead with referral capture and intake speed: the numbers multi-site ortho groups watch when they add locations.
RESEARCHED FROM
Practice site crawlLocal search resultsLocation footprintContact verification
WHICH PRODUCES THESE PERSONALIZED EMAILS
Bright Smile Dental: where do new-patient calls leak?
Hi Dana, Bright Smile runs 9 locations across Tampa. Multi-site dental groups we work with recover 20-30% of missed new-patient calls after tightening intake. Worth a 15-minute conversation? Allyson
Researched: Bright Smile location count · Tampa market · intake workflowSummit Orthopedic: faster claims, fewer write-offs
Hi Priya, Multi-location ortho groups lose 4-7% of net revenue to denied claims. We've cut that for 11 groups this year, most of them PE-backed and adding sites. Worth a 15-minute conversation? Allyson
Researched: Summit location count · Denver ortho market · billing stackLakeside Fertility: more cycle starts, less price friction
Hi Marcus, Fertility practices see 18-25% more cycle starts when financing is offered at the consult, not after. With IVF cost the most common reason patients delay, putting it in front of the conversation is where Lakeside could pull ahead of the other Twin Cities clinics.
Researched: Lakeside services · Minneapolis fertility market · financing optionsYour buyers, plus everyone else's.
Every reply across the network informs your next move. We see what's working when selling into healthcare today, across thousands of conversations, and apply it to your campaigns.
10M+ businesses. Healthcare, deeply mapped.
Healthcare practices and clinical groups surfaced from a registry Apollo and ZoomInfo can't match: specialty-tagged, multi-location consolidated, continuously refreshed.
OUTBOUND · Chicago, IL Practice-software sequence to multi-site dental groups: "missed new-patient calls" opener pulled 13% reply rate. Now running in 9 markets.
OUTBOUND · Dallas, TX Cold sequence to orthopedic groups: 31% reply rate, 9 meetings booked this week. Pattern shipped to the specialty-medicine segment.
Patterns shipped across the network.
When a sequence breaks through with one segment, we scale it across the network within 48 hours.
REPLY RATE 8.4% ↑ 1.2pt
MEETINGS 12 ↑ 15%
POSITIVE 21 ↑ 4
One dashboard. Outbound, end to end.
Reply rate, positive replies, meetings booked. Plain numbers, always on.
How Casa compares.
Apollo. Outreach. In-house SDR.
ApolloOutreachIn-house SDRCasa
Local Discovery National firmographic database. Can't surface healthcare groups by specialty.Sequencing engine. Doesn't surface buyers at all.Prospects from Apollo/ZoomInfo. Same coverage gap.Healthcare practices and groups: surfaced, specialty-tagged, multi-location consolidated.
Messaging No emails. Contact data only.Templates you write yourself.Generic outbound copy. SDRs write what they can.Emails tuned to how each practice and administrator buys.
Infrastructure You bring your own. Hope your domain reputation survives.You bring your own. The tool will cap your sending.Set up by you. Damaged when scale outpaces it.We own and operate it: domains, mailboxes, warm-up, deliverability.
Reply Handling Not their job. Everything goes to you.Every reply lands in your inbox. OOO included.SDRs catch what they can. OOO often slips through.Auto-intros on interest. OOO, negatives, and unsubscribes filtered.
Reporting Usage dashboards only.Sequence metrics. You build the views.SDR-level reports. Spreadsheets and Slack updates.Live dashboards. Reply rate, positive replies, meetings. Daily.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Do you have the healthcare operators I sell to?
Yes. Healthcare is one of Casa's strongest verticals. We map multi-location practices and clinical groups across dental, vision, orthopedics, women's health, specialty medicine, and surgical centers, consolidated by group and tagged by specialty, including the PE-backed roll-ups that don't surface cleanly in Apollo or ZoomInfo.
Is outbound to healthcare practices compliant?
Yes. We sell B2B to the people who run the practice: owners, administrators, and operators. This is standard business outreach, not patient contact, and no protected health information is involved. Every send runs from dedicated secondary domains with unsubscribe handling and reputation monitoring.
When will I see my first meetings booked?
Week 4 to first sends, week 4-6 to first meetings, typically. Weeks 1-2 we build the sending infrastructure (domains, mailboxes, warm-up). Week 3 we build your target list of healthcare practices and groups. Week 4 mailboxes are warmed and live at 25 emails per mailbox per day, and meetings book as replies fire and interest triggers auto-introductions to your sales team.
Is the sending infrastructure included or extra?
Included. Casa owns and operates everything: secondary sending domains, all mailboxes, warm-up, deliverability monitoring, and the platform itself. No separate infrastructure bill, no add-on tools you have to source yourself.
Will outbound damage my brand or domain reputation?
Not the way we run it. Casa never sends from your primary domain. Every send goes through dedicated secondary domains we own and operate for you, capped at a conservative 25 emails per mailbox per day to keep sender reputation strong. If a domain ever takes a hit, your brand stays insulated.
Do you replace my SDR team or work alongside them?
Either. Casa can fully replace outsourced or in-house SDRs, or sit alongside them, feeding qualified replies into your existing sales motion. Most clients use the latter: their AEs take the meetings Casa surfaces while their SDRs keep working their own lanes.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you the healthcare practices and groups in your category we can reach, and what the outbound system looks like in action.