Amortize 5 min read
Amortizing Digital Assets vs. Upfront Expensing
Learn when to amortize digital assets vs upfront expense. Get IRS rules on useful life, Section 197 and 179, plus EBITDA and valuation impacts.
Platform
Outbound
AI SDR (Casa)Understand
Context What you sell, who you sell to, your voice and facts. It remembers your feedback. Search & AI Visibility Your share of Google and AI answers beside each competitor, over time. Competitors Up to five competitors side by side: pages, backlinks, speed and the topics they win. Site Health 72 checks on every page, ranked into a fix list your developer can work from.Create
Ideation Researched ideas from your buyers, search, Reddit and news, each with a brief. Content Pages and articles written from your Context, edited, with every source checked. Authority Your brand on vetted publications and newswires, each mention verified. Built on your Context. Every feature reads the same facts, voice and strategy about your company.
Run by our team, on Pulse
SEO & AI Search Content, on-page fixes and authority, aimed at Google rankings and AI citations. Runs on ContextContentAuthoritySite Health Local SEO Business Profiles, reviews, local pages and listings for every location you run. Runs on Search & AI VisibilityContentAnalytics Google Ads Paid search run on cost per acquisition, with calls and forms tracked to the keyword. Runs on Analytics Strategy & Reporting A strategist on your account, a written recap each month and reports leadership can use. Runs on Search & AI VisibilityAnalyticsAgent B2B Outbound Outbound run for you: the companies found, every email written and sent, the interested replies handed to your reps. Runs on AI SDR
Your team sees what ours sees. Every service runs on the Pulse platform, with your reports and data in the same place. See pricing →
● INSIGHTS