Personal Injury
Auto accidents · slip and fall · wrongful death
SELL INTO LEGAL · POWERED BY CASA Reach the law firms
Reach the law firms
your database can't see.
If you sell legal software, financing, or services to firms, Casa finds the multi-location and high-volume practices in your category, runs the outreach, and routes only the replies worth your team's time.
BUILT TO REACH LAW FIRMS AT SCALE
10M+ US Businesses Mapped
Week 4 First Sends Go Live
25 /day Emails Per Mailbox
Every practice area
your buyers run.
From personal injury to business law, we find and reach the multi-location and high-volume firms in your category, consolidated by firm and tagged by practice area.
Family Law
Divorce · custody · support · adoption
Criminal Defense
DUI · drug charges · violent crime · expungement
Estate Planning
Wills · trusts · probate · power of attorney
Immigration
Visas · green cards · citizenship · deportation defense
Business Law
Commercial contracts · M&A · employment · IP
Three motions. One foundation.
Discovery, crafting, routing. Three motions we run end-to-end, plus the infrastructure underneath.
Discovery
A mined universe of 10M+ US businesses, filtered to the law firms and multi-location practices you sell to. Consolidated by firm, practice-area-tagged, full profile on each. The high-volume PI shops and multi-office firms Apollo and ZoomInfo can't surface cleanly.
Crafting
Emails tuned to how law firms actually evaluate a vendor. Practice-area-specific language, the caseload and intake signals that matter to a partner or firm administrator, and patterns from every conversation across the network.
Routing & Delivery
Sends go out, replies come in. When interest fires, we auto-introduce your salesperson on the thread. OOO, negatives, and unsubscribes get filtered out. Your team sees only real conversation candidates.
Before we send a single email.
Most outbound fails because the plumbing was never built. We start with two full weeks of infrastructure work before a single message hits an inbox: domains operated, mailboxes warmed, deliverability monitored. That's why reply rates collapse for other agencies at scale and ours hold.
WEEK 1-2 · FOUNDATION
Build the infrastructure.
Secondary domains acquired, mailboxes authenticated, warm-up sequences begin. Your primary domain stays untouched.
WEEK 3 · VERIFICATION
Verify deliverability.
Inbox placement tested across providers. Sender reputation built before scale. Your team approves the targeting list.
WEEK 4+ · LIVE OUTBOUND
Scale with safety.
25 sends per mailbox per day. Deliverability monitored 24/7. Reputation protected as volume grows.
Deliverability monitored 24/7Sender reputation guardedYour primary domain untouched
From research dossier
to personalized inbox.
Every email starts with a research pass on the firm: practice areas, office count, local rivals, and the angle most likely to land with a partner or administrator. Here's the dossier, and the three emails that came from it.
MI
Meridian Injury Law
Research complete 91s
PRACTICE AREAS Auto accidents · Truck collisions · Premises liability · Wrongful death
LOCAL COMPETITORS Bayou City Injury · Lone Star Trial Group · Gulf Coast PI
FIRM STAGE 5 offices · High-volume intake · Scaling TV and digital lead spend
ANGLE IDENTIFIED Lead with intake speed and signed-case rate: the numbers multi-office PI firms watch when they add offices and lead spend.
RESEARCHED FROM
Firm site crawlLocal search resultsOffice footprintContact verification
WHICH PRODUCES THESE PERSONALIZED EMAILS
Bayfront Legal: where do new-case calls leak?
Hi Dana, Bayfront runs 6 offices across Tampa. High-volume PI firms we work with recover 20-30% of lost leads at intake after tightening case management. Worth a 15-minute conversation? Allyson
Researched: Bayfront office count · Tampa market · intake workflowMeridian Injury Law: fund cases without slowing intake
Hi Priya, Multi-office PI firms tie up capital waiting on settlements. We've fronted litigation and fee financing for 11 firms this year, most of them high-volume and adding offices. Worth a 15-minute conversation? Allyson
Researched: Meridian office count · Houston PI market · caseload mixCascade Family Law: faster billing, fewer write-offs
Hi Marcus, Family-law firms lose 4-7% of billable hours to manual time entry and slow invoicing. With client intake the most common place hours go uncaptured, putting billing and CRM in one place is where Cascade could pull ahead of the other Portland firms.
Researched: Cascade practice areas · Portland legal market · billing stackYour buyers, plus everyone else's.
Every reply across the network informs your next move. We see what's working when selling into legal today, across thousands of conversations, and apply it to your campaigns.
10M+ businesses. Legal, deeply mapped.
Law firms and multi-location practices surfaced from a registry Apollo and ZoomInfo can't match: practice-area-tagged, consolidated by firm, continuously refreshed.
OUTBOUND · Houston, TX Legal-tech sequence to high-volume PI firms: "lost leads at intake" opener pulled 13% reply rate. Now running in 9 markets.
OUTBOUND · Atlanta, GA Fee-financing sequence to multi-office firms: 31% reply rate, 9 meetings booked this week. Pattern shipped to the family-law segment.
Patterns shipped across the network.
When a sequence breaks through with one segment, we scale it across the network within 48 hours.
REPLY RATE 8.4% ↑ 1.2pt
MEETINGS 12 ↑ 15%
POSITIVE 21 ↑ 4
One dashboard. Outbound, end to end.
Reply rate, positive replies, meetings booked. Plain numbers, always on.
How Casa compares.
Apollo. Outreach. In-house SDR.
ApolloOutreachIn-house SDRCasa
Local Discovery National firmographic database. Can't surface law firms by practice area.Sequencing engine. Doesn't surface buyers at all.Prospects from Apollo/ZoomInfo. Same coverage gap.Law firms and multi-location practices: surfaced, practice-area-tagged, consolidated by firm.
Messaging No emails. Contact data only.Templates you write yourself.Generic outbound copy. SDRs write what they can.Emails tuned to how each firm and partner buys.
Infrastructure You bring your own. Hope your domain reputation survives.You bring your own. The tool will cap your sending.Set up by you. Damaged when scale outpaces it.We own and operate it: domains, mailboxes, warm-up, deliverability.
Reply Handling Not their job. Everything goes to you.Every reply lands in your inbox. OOO included.SDRs catch what they can. OOO often slips through.Auto-intros on interest. OOO, negatives, and unsubscribes filtered.
Reporting Usage dashboards only.Sequence metrics. You build the views.SDR-level reports. Spreadsheets and Slack updates.Live dashboards. Reply rate, positive replies, meetings. Daily.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Do you have the firms I sell to?
Yes. Legal is one of Casa's strongest verticals. We map law firms and multi-location practices across personal injury, family law, criminal defense, estate planning, immigration, and business law, consolidated by firm and tagged by practice area, including the high-volume PI shops and multi-office firms that don't surface cleanly in Apollo or ZoomInfo.
Is outbound to law firms compliant?
Yes. We sell B2B to the people who run the firm: partners, managing attorneys, and firm administrators. This is standard business outreach to firm decision-makers, not solicitation of legal clients. Every send runs from dedicated secondary domains with unsubscribe handling and reputation monitoring.
When will I see my first meetings booked?
Week 4 to first sends, week 4-6 to first meetings, typically. Weeks 1-2 we build the sending infrastructure (domains, mailboxes, warm-up). Week 3 we build your target list of law firms and practices. Week 4 mailboxes are warmed and live at 25 emails per mailbox per day, and meetings book as replies fire and interest triggers auto-introductions to your sales team.
Is the sending infrastructure included or extra?
Included. Casa owns and operates everything: secondary sending domains, all mailboxes, warm-up, deliverability monitoring, and the platform itself. No separate infrastructure bill, no add-on tools you have to source yourself.
Will outbound damage my brand or domain reputation?
Not the way we run it. Casa never sends from your primary domain. Every send goes through dedicated secondary domains we own and operate for you, capped at a conservative 25 emails per mailbox per day to keep sender reputation strong. If a domain ever takes a hit, your brand stays insulated.
Do you replace my SDR team or work alongside them?
Either. Casa can fully replace outsourced or in-house SDRs, or sit alongside them, feeding qualified replies into your existing sales motion. Most clients use the latter: their AEs take the meetings Casa surfaces while their SDRs keep working their own lanes.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you the law firms in your category we can reach, and what the outbound system looks like in action.