Injectables & Med Spa
Botox · neurotoxins · dermal fillers · laser
SELL INTO AESTHETICS · POWERED BY CASA Reach the med spas and surgeons
Reach the med spas and surgeons
your database can't see.
If you sell booking software, financing, devices, or franchise systems to aesthetic practices, Casa finds the med spas, plastic surgeons, and multi-location groups in your category, runs the outreach, and routes only the replies worth your team's time.
BUILT TO REACH AESTHETIC OPERATORS AT SCALE
10M+ US Businesses Mapped
Week 4 First Sends Go Live
25 /day Emails Per Mailbox
Every aesthetic practice
your buyers run.
From med spas to plastic surgeons, hair restoration to GLP-1, we find and reach the practices and multi-location groups in your category, consolidated by group and tagged by service line.
Plastic & Cosmetic Surgery
Face · body · breast · revisions
Body Contouring & GLP-1
Sculpting · medical weight loss
Hair & Hormone
PRP · transplants · TRT · HRT
Skin, Laser & Derm
Cosmetic derm · laser hair removal · tattoo removal
Cosmetic Dentistry & LASIK
Smile design · vision correction
Three motions. One foundation.
Discovery, crafting, routing. Three motions we run end-to-end, plus the infrastructure underneath.
Discovery
A mined universe of 10M+ US businesses, filtered to the med spas, plastic surgeons, and aesthetic groups you sell to. Multi-location consolidated, service-line tagged, full profile on each. The franchise networks and independents Apollo and ZoomInfo can't surface cleanly.
Crafting
Emails tuned to how aesthetic operators actually evaluate a vendor. Service-mix-specific language, the booking and revenue signals that matter to a med spa owner, and patterns from every conversation across the network.
Routing & Delivery
Sends go out, replies come in. When interest fires, we auto-introduce your salesperson on the thread. OOO, negatives, and unsubscribes get filtered out. Your team sees only real conversation candidates.
Before we send a single email.
Most outbound fails because the plumbing was never built. We start with two full weeks of infrastructure work before a single message hits an inbox: domains operated, mailboxes warmed, deliverability monitored. That's why reply rates collapse for other agencies at scale and ours hold.
WEEK 1-2 · FOUNDATION
Build the infrastructure.
Secondary domains acquired, mailboxes authenticated, warm-up sequences begin. Your primary domain stays untouched.
WEEK 3 · VERIFICATION
Verify deliverability.
Inbox placement tested across providers. Sender reputation built before scale. Your team approves the targeting list.
WEEK 4+ · LIVE OUTBOUND
Scale with safety.
25 sends per mailbox per day. Deliverability monitored 24/7. Reputation protected as volume grows.
Deliverability monitored 24/7Sender reputation guardedYour primary domain untouched
From research dossier
to personalized inbox.
Every email starts with a research pass on the practice: service mix, group size, local rivals, and the angle most likely to land with the owner. Here's the dossier, and the three emails that came from it.
RA
Radiance Aesthetics Group
Research complete 84s
SERVICE MIX Injectables · BBL · Body contouring · Laser · Memberships
LOCAL COMPETITORS Skin Bar AZ · Desert Bloom Aesthetics · Valley Med Spa
BUSINESS STAGE 4 locations · Founder-led · Strong reviews · Scaling memberships
ANGLE IDENTIFIED Lead with rebooking and membership retention: the numbers multi-site med spas watch as they add locations.
RESEARCHED FROM
Practice site crawlLocal search resultsLocation footprintContact verification
WHICH PRODUCES THESE PERSONALIZED EMAILS
Radiance Aesthetics: where do injectable rebookings slip?
Hi Bianca, Radiance runs 4 locations across Scottsdale. Multi-site med spas we work with recover 15-25% of injectable no-shows after tightening rebooking. Worth a 15-minute conversation? Allyson
Researched: Radiance location count · Scottsdale market · booking workflowLang Plastic Surgery: more procedures when financing leads
Hi Dr. Lang, Plastic surgery practices book 18-25% more procedures when financing is offered at the consult, not after. With cost the most common reason consults stall, putting it up front is where Lang could pull ahead. Worth a 15-minute conversation? Allyson
Researched: Lang procedure mix · Dallas surgery market · financing optionsGlow Med Spa: turning one-time injectables into members
Hi Priya, When a Glow client comes in for a single Botox appointment, what brings them back in 90 days? Med spas that move first-time injectables onto a membership lift annual client value 30-40%. With Austin's market this crowded, retention is where Glow could separate.
Researched: Glow service mix · Austin med spa density · membership modelYour buyers, plus everyone else's.
Every reply across the network informs your next move. We see what's working when selling into aesthetics today, across thousands of conversations, and apply it to your campaigns.
10M+ businesses. Aesthetics, deeply mapped.
Med spas, plastic surgeons, and aesthetic groups surfaced from a registry Apollo and ZoomInfo can't match: service-line tagged, multi-location consolidated, continuously refreshed.
OUTBOUND · Miami, FL Booking-software sequence to multi-site med spas: "injectable no-show" opener pulled 15% reply rate. Now running in 11 markets.
OUTBOUND · Scottsdale, AZ Cold sequence to plastic surgery practices: 29% reply rate, 8 meetings booked this week. Pattern shipped to the surgery segment.
Patterns shipped across the network.
When a sequence breaks through with one segment, we scale it across the network within 48 hours.
REPLY RATE 8.4% ↑ 1.2pt
MEETINGS 12 ↑ 15%
POSITIVE 21 ↑ 4
One dashboard. Outbound, end to end.
Reply rate, positive replies, meetings booked. Plain numbers, always on.
How Casa compares.
Apollo. Outreach. In-house SDR.
ApolloOutreachIn-house SDRCasa
Local Discovery National firmographic database. Can't surface aesthetic practices by service line.Sequencing engine. Doesn't surface buyers at all.Prospects from Apollo/ZoomInfo. Same coverage gap.Med spas and surgery groups: surfaced, service-line tagged, multi-location consolidated.
Messaging No emails. Contact data only.Templates you write yourself.Generic outbound copy. SDRs write what they can.Emails tuned to how each practice and owner buys.
Infrastructure You bring your own. Hope your domain reputation survives.You bring your own. The tool will cap your sending.Set up by you. Damaged when scale outpaces it.We own and operate it: domains, mailboxes, warm-up, deliverability.
Reply Handling Not their job. Everything goes to you.Every reply lands in your inbox. OOO included.SDRs catch what they can. OOO often slips through.Auto-intros on interest. OOO, negatives, and unsubscribes filtered.
Reporting Usage dashboards only.Sequence metrics. You build the views.SDR-level reports. Spreadsheets and Slack updates.Live dashboards. Reply rate, positive replies, meetings. Daily.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Do you have the aesthetic operators I sell to?
Yes. Aesthetics is one of Casa's strongest verticals. We map med spas, plastic surgery practices, and multi-location groups across injectables, surgery, body contouring, hair, skin, and GLP-1, consolidated by group and tagged by service line, including the PE-backed roll-ups and franchise networks Apollo and ZoomInfo can't surface cleanly.
Is outbound to aesthetic practices compliant?
Yes. We sell B2B to the people who run the practice: owners, medical directors, and operators. This is standard business outreach, not patient contact, and no protected health information is involved. Every send runs from dedicated secondary domains with unsubscribe handling and reputation monitoring.
When will I see my first meetings booked?
Week 4 to first sends, week 4-6 to first meetings, typically. Weeks 1-2 we build the sending infrastructure (domains, mailboxes, warm-up). Week 3 we build your target list of med spas and aesthetic groups. Week 4 mailboxes are warmed and live at 25 emails per mailbox per day, and meetings book as replies fire and interest triggers auto-introductions to your sales team.
Is the sending infrastructure included or extra?
Included. Casa owns and operates everything: secondary sending domains, all mailboxes, warm-up, deliverability monitoring, and the platform itself. No separate infrastructure bill, no add-on tools you have to source yourself.
Will outbound damage my brand or domain reputation?
Not the way we run it. Casa never sends from your primary domain. Every send goes through dedicated secondary domains we own and operate for you, capped at a conservative 25 emails per mailbox per day to keep sender reputation strong. If a domain ever takes a hit, your brand stays insulated.
Do you replace my SDR team or work alongside them?
Either. Casa can fully replace outsourced or in-house SDRs, or sit alongside them, feeding qualified replies into your existing sales motion. Most clients use the latter: their AEs take the meetings Casa surfaces while their SDRs keep working their own lanes.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you the med spas and aesthetic groups in your category we can reach, and what the outbound system looks like in action.