Intelligence
We index your site and map how your market searches, with real volume.
SCORED BEFORE IT SHIPS Content that ranks in Google.
Content that ranks in Google.
And gets cited in AI answers.
We build the content strategy, write the articles and authority pieces, optimize the pages you already have, and push schema and meta directly to your site, all grounded in real keyword demand and your competitive gap.
TRUSTED BY OPERATORS ACROSS EIGHT INDUSTRIES
14-pt Quality Gate Per Piece
7 Dimensions Scored
100% Built From Your Voice
One loop. Five stages.
Run on your account.
Every stage feeds the next, and the last feeds the first. The whole loop runs per account, grounded in your own site and your market.
Ideation
A ranked, vetted pipeline of concepts, scored before anyone writes.
Create & optimize
New articles and authority content, plus rewrites of the pages you already have.
Quality gate
Scored across seven dimensions. Nothing ships without a score.
Publish
Reviewed in Google Docs, published to your CMS, on schedule.
Strategy built from your
own site and market.
Before we write a word, we read everything you already have and map everything your market is searching for.
We index your whole site
Every URL becomes a row we classify, so a service page, a blog post, and a gallery are each understood for what they are. We find what's thin, what's duplicated, and what's one rewrite from ranking.
One strategy per account
From your site and your industry we write one structured strategy: your positioning, your buyer personas, your content pillars, and your brand voice down to a do-not-say list.
We map your whole market
Your services organized the way the market actually searches, with real volume, competition, and CPC from Google's Keyword Planner. We surface the demand you have no page for yet.
Three outputs.
One engine.
Approved ideas become finished, publish-ready drafts, written in your declared voice, attributed to your real practitioner, respecting the hard facts about your business.
Articles
Educational content written to your target word range and wired into your live page structure, in your declared voice.
Authority Content
The deepest, source-cited format. The page Google rewards on hard topics and the one ChatGPT, Gemini, and AI Overviews pull from. Each anchors a cluster of supporting posts.
GBP Posts
Short local-search snippets written to Google's real constraints, hook first, with every CTA link verified against a page that exists.
New content is half the job.
We rebuild what you have.
In one pass we score a page against what its type should contain, rewrite the weak sections, and write the ones missing entirely. You get a full before-and-after on every change.
- Thin, generic service page
- Missing or duplicate H1
- No structured data
- Long title tag, no internal links
- Weak sections rewritten, missing ones added
- Title + meta sized to win (60 / 160)
- JSON-LD schema in place
- Internal links placed across your pages
Keywords are preserved through every rewrite, and human edits are protected, so a later re-run never silently overwrites them.
- 01 Draft generated Every approved idea becomes a finished, on-brand draft in your voice.
- 02 Review in Google Docs Drafts syndicate to Google Docs, where your team reviews in the tool they already use.
- 03 Structured revisions Comments flow back as section-targeted requests. You see exactly which sentences changed, side by side.
- 04 Publish to your CMS Feature image, metadata, categories, tags, and author all set. Publish now or on a schedule.
Nothing ships
without a score.
Every article runs a 14-point gate across seven dimensions. The score decides whether it reaches your live site.
14 POINTS · 7 DIMENSIONS SCORED 0-2 EACH
Compliance Regulatory-risk language: guarantees, dosage, pricing, unattributed stats. 0-2
Claims verification Statistical claims checked against your own indexed site. 0-2
Structural quality Length, headings, and document structure. 0-2
SEO impact Topical and search relevance, so it fills a real gap. 0-2
Brand voice Your configured tone and do-not-say list. 0-2
Medical accuracy Factual safety of any clinical statement, for health clients. 0-2
Readability Reading level and clarity for your buyer. 0-2
From thin pages to
3× organic traffic.
Northpoint Dental Group
Our service pages were thin and outdated, and rewriting them all felt out of reach for our team. Dean Garland rebuilt them page by page in our own voice. A year later our organic traffic has tripled, and we're finally showing up in the AI answers our patients rely on.
Organic Traffic
+3.1×
over 12 months
Top-3 Keywords
61 → 184
AI Citations
0 → 90/mo
What We Ran
- Content strategy
- Authority content
- On-page
- Schema
- GBP posts
How we approach content. Agency. SaaS. In-house.
SEO AgencySaaS toolIn-house teamDG
Content Brief Template or brand guidelines.An AI prompt you fill in yourself.Whatever the writer has time to research.Verified-facts brief from your site, keyword data, and competitive gaps.
Quality Gate Writer and editor review.Spell-check and a readability score.One editor, when there's time.14-point gate: compliance, accuracy, SEO impact, brand voice.
Existing Pages New content only.You paste pages in one at a time.Rarely revisited.New content and rewrites, section by section.
Schema & Meta Manually added or skipped.Generic tags, if any.Stuck in the dev backlog.Generated and pushed straight to your CMS.
AI Citations Not considered.Not their focus.Mostly guesswork.Every authority piece built to earn them.
How soon will I see results?
Technical and on-page fixes push in week 1. First ranking movement on lower-competition terms by week 8, compounding by day 90. AI citations typically start showing up around week 8.
Who writes the content, AI or people?
Both. The platform drafts from your strategy, keyword data, and declared voice; our editors direct it, score every piece, and own the final call. You review in Google Docs before anything publishes.
Who owns the content if I leave?
You. Every article, every page, every published asset is yours from day one. We work in your CMS and your accounts, not ours.
Will this work with AI Overviews?
Yes. Authority content is built with source citations and entity-level schema, so Google and the AI engines (ChatGPT, Gemini, AI Overviews) recognize your site as a credible answer, not just a link.
Can you just optimize our existing pages?
Yes, and it's often the work that moves the needle fastest. We score each page against what its type should contain, rewrite the weak sections, add the missing ones, and push schema and meta to your CMS. Your keywords and human edits are preserved.
Do you handle regulated or medical content?
Yes. Every piece runs a compliance scan for regulatory-risk language and, for health clients, a medical-accuracy check. Nothing with a clinical claim ships without passing.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a content audit. We'll show you the pages one rewrite from ranking, the demand you have no page for yet, and where AI answers are citing everyone but you.