Initial Sales · 6 days
- Day 1 Phone call → SMS → book if possible
- Day 2 Follow-up call + SMS
- Day 3 Call → leave voicemail
- Day 4 Rest day → pause before third attempt
- Day 5 Final call + final SMS
- Day 6 Move to automation →
THE LEAK MOST AGENCIES SKIP. Stop leaking leads
Stop leaking leads
out the bottom.
Speed-to-lead, no-show prevention, post-appointment nurture, and revenue feedback to every channel that brought the lead. Run as one connected system, not five disconnected tools.
What better follow-up actually moves.
↑ 4×
Speed-To-Lead Booking Rate
↓42%
No-Show Rate (90D)
+18%
Reactivation Revenue (Cold Leads)
1 wk
From First Lead To Live Loop
CRM is the gap
most businesses skip.
The leads you're already paying for are leaking out the bottom. Two parallel sequences run on every lead - manual outreach to book the appointment, automated nurture to re-engage cold leads.
Long-Term Nurture · 365 days
- Day 14 SMS → gentle check-in
- Day 45 SMS → social proof / testimonial
- Day 90 Email → educational content
- Day 180 SMS → re-engage with offer
- Day 270 Send social proof of result
- Day 365 SMS → anniversary message
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Reports we actually send.
Live, monthly, or on demand.
The basic numbers most businesses can't see clearly - leads in, appointments booked, visits completed, what's still in motion. Live, monthly, or on demand.
Pulse CRM Report · sample client
Last 30 Days New Leads
487
↑ +94 vs last month
Appointments Booked
218
↑ +52 vs last month
Visits Completed
191
↑ +47 vs last month
Bookings By Week
W1W3W5W7W9W12
Every dollar tracked from ad
to booking to revenue.
Most CRMs collect leads. Ours connects to your EHR, PMS, or service-management software - so revenue per channel feeds back into ad spend the same week.
Ad Platforms Google · Meta
Lead Capture Form · Call · Chat
CRM Sequences · Nurture
Booking Appointment scheduled
Service Mgmt Service mgmt · EHR · PMS
⤺ Revenue per channel feeds back into ad spend, weekly
CAC By Channel · Last 30 Days
- Google Ads $58 Lowest CAC at scale
- Meta Ads $112 Reels driving most volume
- Organic SEO $42 Best CAC + LTV combo
- Direct / Referral $0 Word of mouth - treat as bonus
From 2 locations to 5.
350%+ lead growth.
Amason Aesthetics
Dean Garland built our follow-up sequences end to end. No-show rate dropped 42% in the first quarter, reactivations alone added six figures, and our team finally sees real CAC by channel - not vanity ROAS.
No-Show Rate
↓42%
in first 90 days of new sequences
Reactivations
+18%
Speed To Lead
↑4×
What We Ran
- 6-Day Manual
- 365-Day Nurture
- Reminders
- Service Mgmt Sync
- CAC By Channel
What an agency can't do
that we can.
Typical agency
Dean Garland
Speed-To-Lead
Hope your sales team gets to it in a day.
Auto-routed call + SMS within 60 seconds, every lead.
Sequences
One generic 7-touch drip in HubSpot.
Manual + automated parallel cadences, by lead source.
No-Show Rate
"That's a front-desk problem."
Confirmation + reminder system + reschedule flow.
Closed Loop
CRM data ≠ revenue data. Manual reconciliation.
EHR / PMS / service-mgmt sync - booked → closed in CRM.
Attribution
Last-click in GA4. Maybe.
CAC by channel including refunds, no-shows, chargebacks.
Do you replace my CRM or work in it?
We work in your CRM. HubSpot, Go High Level, Salesforce, Service Titan, Nexhealth - whatever you have, we configure sequences, automations, and reporting in your account. You own everything.
What's 'speed-to-lead' worth in real numbers?
Studies show contact rate drops 80% after the first 5 minutes. Booking rate roughly 4× higher when first contact is sub-1-minute. Our manual cadence is built around that.
How do you connect CRM to EHR / PMS / service management?
Native integrations where they exist (Nexhealth, Athena, Service Titan, etc.) and Zapier / Make / custom API for the rest. We've connected 20+ systems; the lift is usually 1-2 days, not weeks.
Can you really reduce no-show rate?
Yes. The fix is simple and it works: confirm at booking, remind at 24h and 2h, and put an easy reschedule link in every SMS. Average 30-45% no-show drop in the first 90 days, sometimes more.
Who writes the sequence copy?
We do. Brand voice intake on day 1, draft cadence on day 5, live on day 7. You approve every message before it goes out the first time. After that we tune based on response data.
What if my CRM is a spreadsheet right now?
Then we start with picking one. Most service businesses graduate from spreadsheet to Go High Level or HubSpot. We'll spec which CRM fits your business + budget before we build anything.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you where leads are leaking, what your CAC actually is per channel, and how the closed loop changes how you spend ad dollars.