Senior Living
Assisted living · retirement communities · memory care
SELL INTO CARE SERVICES · POWERED BY CASA Reach the care providers
Reach the care providers
your database can't see.
If you sell care software, referral placement, or financing to providers, Casa finds the multi-location senior care, treatment, and behavioral health groups in your category, runs the outreach, and routes only the replies worth your team's time.
BUILT TO REACH CARE PROVIDERS AT SCALE
10M+ US Businesses Mapped
Week 4 First Sends Go Live
25 /day Emails Per Mailbox
Every program
your buyers run.
From senior living groups to treatment centers, we find and reach the multi-location facilities and provider groups in your category, consolidated by group and tagged by program.
Home & Hospice
Home health · hospice · adult day care
Addiction Treatment
Inpatient rehab · detox · IOP · alcoholism
Recovery & Sober Living
Sober living · aftercare · outpatient recovery
Mental & Behavioral Health
Psychiatric · therapy · eating-disorder care
Autism & ABA
ABA therapy · autism services · early intervention
Three motions. One foundation.
Discovery, crafting, routing. Three motions we run end-to-end, plus the infrastructure underneath.
Discovery
A mined universe of 10M+ US businesses, filtered to the care providers and facility groups you sell to. Multi-location consolidated, program-tagged, full profile on each. The PE-backed senior care, treatment, and behavioral health groups Apollo and ZoomInfo can't surface cleanly.
Crafting
Emails tuned to how care operators actually evaluate a vendor. Program-specific language, the admissions and census signals that matter to an administrator, and patterns from every conversation across the network.
Routing & Delivery
Sends go out, replies come in. When interest fires, we auto-introduce your salesperson on the thread. OOO, negatives, and unsubscribes get filtered out. Your team sees only real conversation candidates.
Before we send a single email.
Most outbound fails because the plumbing was never built. We start with two full weeks of infrastructure work before a single message hits an inbox: domains operated, mailboxes warmed, deliverability monitored. That's why reply rates collapse for other agencies at scale and ours hold.
WEEK 1-2 · FOUNDATION
Build the infrastructure.
Secondary domains acquired, mailboxes authenticated, warm-up sequences begin. Your primary domain stays untouched.
WEEK 3 · VERIFICATION
Verify deliverability.
Inbox placement tested across providers. Sender reputation built before scale. Your team approves the targeting list.
WEEK 4+ · LIVE OUTBOUND
Scale with safety.
25 sends per mailbox per day. Deliverability monitored 24/7. Reputation protected as volume grows.
Deliverability monitored 24/7Sender reputation guardedYour primary domain untouched
From research dossier
to personalized inbox.
Every email starts with a research pass on the provider: program mix, group size, local rivals, and the angle most likely to land with an administrator. Here's the dossier, and the three emails that came from it.
ES
Evergreen Senior Living
Research complete 91s
PROGRAM MIX Assisted living · Memory care · Independent living · Respite
LOCAL COMPETITORS Brookdale Denver · Sunrise of Cherry Creek · MorningStar
BUSINESS STAGE 7 facilities · PE-backed · Growing census
ANGLE IDENTIFIED Lead with admissions speed and occupancy: the numbers multi-site senior care groups watch when they add facilities.
RESEARCHED FROM
Provider site crawlLocal search resultsFacility footprintContact verification
WHICH PRODUCES THESE PERSONALIZED EMAILS
Cedar Ridge: where do admissions inquiries leak?
Hi Dana, Cedar Ridge runs 9 facilities across Tampa. Multi-site senior care groups we work with recover 20-30% of missed admissions inquiries after tightening intake and census tracking. Worth a 15-minute conversation? Allyson
Researched: Cedar Ridge facility count · Tampa market · admissions workflowSummit Recovery: filling beds from qualified referrals
Hi Priya, Multi-location treatment centers leave 15-25% of capacity unfilled when referral flow is thin. We've placed steady, qualified referrals for 11 groups this year, most of them PE-backed and adding facilities. Worth a 15-minute conversation? Allyson
Researched: Summit facility count · Denver treatment market · referral mixLakeside Behavioral: more admissions, less cost friction
Hi Marcus, Treatment centers see 18-25% more admissions when financing is offered at intake, not after. With cost the most common reason families delay placement, putting it in front of the conversation is where Lakeside could pull ahead of the other Twin Cities providers.
Researched: Lakeside programs · Minneapolis behavioral market · financing optionsYour buyers, plus everyone else's.
Every reply across the network informs your next move. We see what's working when selling into care services today, across thousands of conversations, and apply it to your campaigns.
10M+ businesses. Care providers, deeply mapped.
Senior care, treatment, and behavioral health groups surfaced from a registry Apollo and ZoomInfo can't match: program-tagged, multi-location consolidated, continuously refreshed.
OUTBOUND · Chicago, IL Care-software sequence to multi-site senior living groups: "missed admissions inquiries" opener pulled 13% reply rate. Now running in 9 markets.
OUTBOUND · Dallas, TX Referral-placement sequence to addiction treatment centers: 31% reply rate, 9 meetings booked this week. Pattern shipped to the behavioral-health segment.
Patterns shipped across the network.
When a sequence breaks through with one segment, we scale it across the network within 48 hours.
REPLY RATE 8.4% ↑ 1.2pt
MEETINGS 12 ↑ 15%
POSITIVE 21 ↑ 4
One dashboard. Outbound, end to end.
Reply rate, positive replies, meetings booked. Plain numbers, always on.
How Casa compares.
Apollo. Outreach. In-house SDR.
ApolloOutreachIn-house SDRCasa
Local Discovery National firmographic database. Can't surface care provider groups by program.Sequencing engine. Doesn't surface buyers at all.Prospects from Apollo/ZoomInfo. Same coverage gap.Senior care, treatment, and behavioral groups: surfaced, program-tagged, multi-location consolidated.
Messaging No emails. Contact data only.Templates you write yourself.Generic outbound copy. SDRs write what they can.Emails tuned to how each facility and administrator buys.
Infrastructure You bring your own. Hope your domain reputation survives.You bring your own. The tool will cap your sending.Set up by you. Damaged when scale outpaces it.We own and operate it: domains, mailboxes, warm-up, deliverability.
Reply Handling Not their job. Everything goes to you.Every reply lands in your inbox. OOO included.SDRs catch what they can. OOO often slips through.Auto-intros on interest. OOO, negatives, and unsubscribes filtered.
Reporting Usage dashboards only.Sequence metrics. You build the views.SDR-level reports. Spreadsheets and Slack updates.Live dashboards. Reply rate, positive replies, meetings. Daily.
Operators. Engineers. Marketers.
When operators, engineers, and marketers independently reach the same verdict, you can trust it.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch.
Dean Garland's deep SEO and paid media know-how reshaped how we engaged clients, raising the bar with clear, plain-language guidance.
We've worked with them for years and have consistently witnessed their impressive results, particularly in SEO.
Innovation and accessibility are baked into Dean Garland's culture.
They quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
Do you have the care providers I sell to?
Yes. Care services is one of Casa's strongest verticals. We map multi-location providers and facility groups across senior living, home health and hospice, addiction treatment, recovery and sober living, mental and behavioral health, and autism and ABA, consolidated by group and tagged by program, including the PE-backed roll-ups that don't surface cleanly in Apollo or ZoomInfo.
Is outbound to care providers compliant for a sensitive vertical?
Yes. We sell B2B to the people who run the facility: owners, administrators, and operators. This is standard business outreach, not patient or family contact, and no protected health information is involved. We handle the sensitivity of the vertical with care: program-aware language and no clinical detail. Every send runs from dedicated secondary domains with unsubscribe handling and reputation monitoring.
When will I see my first meetings booked?
Week 4 to first sends, week 4-6 to first meetings, typically. Weeks 1-2 we build the sending infrastructure (domains, mailboxes, warm-up). Week 3 we build your target list of care providers and groups. Week 4 mailboxes are warmed and live at 25 emails per mailbox per day, and meetings book as replies fire and interest triggers auto-introductions to your sales team.
Is the sending infrastructure included or extra?
Included. Casa owns and operates everything: secondary sending domains, all mailboxes, warm-up, deliverability monitoring, and the platform itself. No separate infrastructure bill, no add-on tools you have to source yourself.
Will outbound damage my brand or domain reputation?
Not the way we run it. Casa never sends from your primary domain. Every send goes through dedicated secondary domains we own and operate for you, capped at a conservative 25 emails per mailbox per day to keep sender reputation strong. If a domain ever takes a hit, your brand stays insulated.
Do you replace my SDR team or work alongside them?
Either. Casa can fully replace outsourced or in-house SDRs, or sit alongside them, feeding qualified replies into your existing sales motion. Most clients use the latter: their AEs take the meetings Casa surfaces while their SDRs keep working their own lanes.
Ready When You Are Built once.
Built once.
Compounds forever.
Book a strategy session. We'll show you the care providers and groups in your category we can reach, and what the outbound system looks like in action.