Predictable Patient Acquisition for
Plastic Surgeons.
Dean Garland builds the growth infrastructure that drives qualified surgical consultations - replacing fragmented agency tactics with Pulse, a unified operating layer for cosmetic and reconstructive practices.
From Ad Experiments to Surgical Precision.
Stop Paying to Learn
Pre-validated from day one. We've already optimized surgical campaigns across dozens of practices like yours.
Keep What You've Built
Every insight and conversion signal lives in a system that compounds. Your campaigns get smarter every month.
Measure What Matters
Procedure-level unit economics. We optimize for OR revenue and surgical case value - not vanity metrics.
Full-Stack Growth Operations.
Three interconnected disciplines running as a single system.
01 - Paid Media
High-Value Case Acquisition.
We don't optimize for leads; we optimize for surgical case value. A rhinoplasty consult converts differently than a mommy makeover. We allocate your spend where revenue-per-OR-hour is highest.
- Google Ads: Capturing high-intent demand for surgical procedures - "rhinoplasty near me," "breast augmentation cost," "facelift surgeon [city]."
- Meta (Social): Plastic surgery is aspirational. We use Instagram and Facebook to create demand for transformations before patients search, leveraging before/after creative and behavioral targeting.
- Budget Governance: Dynamic spend reallocation toward the procedures generating the highest surgical margin - not just the highest consultation volume.
Unit Economics Dashboard
02 - SEO & Local Search
Own Your Market Map.
Surgical patients research extensively before choosing a surgeon. We build the SEO infrastructure to ensure you dominate every high-value procedure search in your market - from Google to AI-powered answer engines.
- Near Me Capture: Google Business Profile optimization, citation density, and review velocity that lock in the top map pack position for every surgical category.
- Procedure Authority: Deep, clinically credible content pages for every procedure you offer - built to rank, built to convert, and built to establish surgeon expertise.
- AEO: When AI search surfaces "best plastic surgeon near me," we ensure your practice is the answer, structured around board certification and outcome signals.
03 - Marketing Operations
Consultation to Surgical Case.
A booked consultation means nothing if they don't convert to surgery. We close the gap between your ad click and the operating room - then maximize lifetime patient value.
- Lead Response Automation: Surgical patients are researching multiple surgeons simultaneously. We deploy instant SMS and email workflows that contact every inquiry within 60 seconds.
- No-Show Prevention: Automated confirmation sequences and smart reminders that protect your consultation schedule and reduce costly last-minute cancellations.
- Lifetime Value Expansion: Post-operative follow-up, non-surgical complement offers, and referral sequences that turn a single procedure into a long-term patient relationship.
Click to Consultation to Lifetime Value
Procedure-Specific Campaigns.
We deploy pre-built growth architectures for the core pillars of cosmetic and reconstructive surgery. We understand the compliance nuance, patient psychology, and conversion dynamics for each.
Facial Surgery
Rhinoplasty, Facelift, Blepharoplasty, Brow Lift, Otoplasty.
Breast Surgery
Augmentation, Lift, Reduction, Revision, Implant Removal.
Body Contouring
Tummy Tuck, Liposuction, Mommy Makeover, BBL, Arm Lift.
Non-Surgical
Botox, Fillers, CoolSculpting, Laser Skin, Thread Lifts.
What Our Partners Say
Trusted by leaders across healthcare, technology, and marketing
Dean Garland has been transformative for our 5-clinic business. They manage our entire digital marketing stack and coordinate with us to drive more bookings as needed.
We've worked with the Dean Garland team for years and have consistently witnessed their impressive results, particularly in SEO. I would recommend them to anyone.
Dean Garland is a powerhouse marketing company. The team there are experts in acquisition and retention marketing. I highly recommend them.
Dean Garland's expert team are pioneers in digital marketing. They turn seemingly impossible tasks into growth opportunities, backed by extraordinary leadership and mentorship.
Innovation and accessibility are baked into Dean Garland's culture.
Dean Garland's technology platform is wildly innovative. I've worked with their product teams in the past and they are top notch. I highly recommend them.
For years, Dean Garland has kept - and often driven - the pulse of online marketing. Their solid teams and cutting‑edge strategies consistently lead the market.
Dean Garland's specialists continually reassess tactics to deliver the most stable, high‑impact SEO results. Their successes routinely exceed expectations.
Dean Garland's deep SEO and paid media know‑how reshaped how we engaged clients, raising the bar with clear, plain‑language guidance.
Dean Garland quickly understood our needs and delivered an action plan that produced results. We'd hire them again in a heartbeat.
The Dean Garland Effect.
| Metric | Before | After |
|---|---|---|
| Monthly Bookings | 750 | 1,100 |
| Ad Spend ROI | 120% | 312% |
| SEO Visibility | 2.5% | 19% |
| Avg Conv. Rate | 9% | 18% |
| Patient Retention | Baseline | Up 20% |
"Dean Garland is crucial to our tech and marketing stack. Working with them feels like an actual business partnership, not an agency engagement. They're next level."
Every Practice We Manage Makes Yours Better.
Most agencies silo their clients. We run a shared intelligence layer that routes every performance signal from every practice we manage back into your growth system.
Built for Plastic Surgery Practices That Want to Stop Guessing.
Solo & Boutique Practices
Growth infrastructure that runs your acquisition systematically - so you can focus on surgery, not marketing.
- Predictable surgical consultation flow
- Local market dominance
- Systems that scale with you
Multi-Location & PE
A shared intelligence layer that coordinates acquisition across every location and accelerates EBITDA contribution across the portfolio.
- Portfolio-wide performance data
- Centralized ops, per-location optimization
- Rapid ramp at acquisition
Multi-Surgeon Groups
Shared infrastructure with per-surgeon attribution - consistent brand presence with individualized campaigns for each surgeon's specialty mix.
- Per-surgeon lead attribution
- Specialty-specific campaigns
- Unified brand, individualized results
Your Next Agency Will Spend 6 Months Learning What We Already Know.
We've already run your playbook for dozens of surgical practices. Let's install it.
Schedule a Strategy Session