SEO & AI Search

Get found on Google and named in AI answers, by a team that shows you the work.

SEO & AI Searchdeangarland.comRetainer · month 4September recap
ResultsWorkVisibilityAnalyticsRecaps
Search and AI trafficJun 1 to Sep 21
Organic clicks · weekly3,640+18% since June
2.8k3.3k3.8kSite fixesPages livePlacementsJunJulAugSep
Visits from AI assistants4862.6× since June
150325500JunJulAugSep
What moved
Organic clicks+18%since June
Share of AI answers+9 ptssince June
Site Health86from 71
Referring domains+34this quarter
This month’s work
Site fixes shipped6 of 8 from the fix list
Live
Articles4 written from your Context
Live
Placements2 on vetted publications
Live
Search and AI trafficSince June
Organic clicks3,640+18%
2.8k3.3k3.8kJunJulAugSep
AI visits2.6×since June
AI answers+9 ptssince June
Site Health86from 71
This month’s work
Site fixes shipped6 of 8 from the fix list
Live
Articles4 written from your Context
Live
September recap sentWhat moved, why, and what comes next

We fix what stops Google and AI assistants from reading your site, write what your buyers search for, and earn mentions on the sources they trust. Each month you see what moved, why, and what’s next.

Run for
Run for you

Our team handles your search and AI work, and you see every step.

A strategist owns your account, and a team does the work. First, we learn your business and build the Context and content framework. Then we make updates, create pages and articles, and help build your authority online. You can see each piece in your dashboard, along with what is finished, what is in progress, and what is coming next. Pulse collects data and creates drafts. People make the decisions, review the work, and explain what it means.

Runs onContentAuthoritySite HealthReported inthe work board in your login, and the monthly recap
Work · September11 pieces
Canonical fixes on 14 pagesSite Health · shipped Sep 4
Live
How groups lose the implant queryArticle · from your Context
Live
/pricing/ comparison sectionPage optimization · with you
In review
Search Engine LandPlacement · verified live
Live
Listing errors studyData story · 46 pickups
Live
Schema markup, service pagesFoundation · validated
Live
Your strategist
Herchel ScruggsDigital Project Lead
Every piece reviewed before it goes out
Jason Ferguson
Jason FergusonCEO, Amason Aesthetics
130%

more organic clicks for non-branded keywords across four locations, year over year.

Your facts, your voice

Every page is built from your facts and written in your voice.

Every page and article starts with Context: what you offer, who you serve, your facts, your sources and your voice. A writer creates the draft, an editor reviews it, and every claim is checked before anything is published. The finished piece sounds like your business because it was built from your business.

Runs onContextContentReported inevery piece with its checks, in your login
ArticleChecked

How multi-location groups lose the implant query as they add locations

Multi-Location OperatorSearch and AI VisibilityVoice · Operator Clarity

A director of operations for a 14-location dental group opens ChatGPT and types “best implant dentist in Plano”. Three names come back. Hers is not among them, and the reason is on her site.

Before it went live
Facts checked7 of 7
Sources opened8 of 8
Editor read4 notes
Found and named

Show up on Google and get mentioned in AI answers.

Ranking is half the job now. The other half is being the business ChatGPT, Gemini, Perplexity and Google display when buyers ask. We write pages the assistants can use, and we earn mentions on the sources they already cite. You see your share of Google and AI answers beside every competitor, every month.

Runs onSearch & AI VisibilityAuthorityReported inthe monthly visibility report, and the recap
Share of voiceGoogle and AI
#1of 243 domains that appear for your topics
Named on, by engine
72%ChatGPT
74%Gemini
61%Perplexity
28%AI Overview
23%Google
1Dean Garland29.2%
2Reddit21.0%
3Moz16.5%
Share of AI answers
+9 ptson your topics

Since June, measured across ChatGPT, Gemini, Perplexity and Google.

Authority

Get cited on the sources Google and AI assistants already trust.

To get your business mentioned, we start with the publications your buyers and AI tools already trust. We find the right publications, pitch your stories and data, and work to earn mentions on pages that AI tools already use as sources. After a mention goes live, we check that the link and information are correct.

Runs onAuthorityReported inthe coverage list in your login, and the recap
Coverage · Jul to Sep38 mentions and links
Search Engine LandFeature · your data
DR 90Live
Miami HeraldStory pickup
DR 91Live
NewsweekData story
DR 93Live
MarTechInterview
DR 81Live
Search Engine JournalPitched
DR 88Pitched
ForbesContributor piece
DR 94Pitched
Referring domains
+34this quarter

Each link checked after it went live and again later.

Explained monthly

Each month, see what moved, why, and what we’ll do next.

Each month, your strategist tells you what changed in search, website traffic and AI results, why it changed, and what we recommend doing next. We check the recap against your data before we send it. You can also open your dashboard anytime to see the numbers for yourself.

Runs onAnalyticsAgentReported inyour inbox each month, with the dashboard behind it
September recapSent Oct 3
From Herchel · to your team

Clicks rose 18% after the pricing pages went live. Here is why.

+18%Clicks
+9 ptsAI answers
8 → 3Position, /pricing/
Recommended next
Give /search-ai/ the comparison section
Pitch the listing-errors study to two trade titles
Refresh the implant guide before Q4
In writing, each month
+18%clicks

The number, the reason behind it, and what comes next, from Herchel.

Topic by topic

We help you lead your category, one topic at a time.

Your visibility is measured topic by topic, and shown on the leaderboard. Where a competitor leads, we develop a plan: the page to write, the fix to ship, the publication to earn. The aim is your name at the top of the list your buyers are reading from.

Runs onSearch & AI VisibilityCompetitorsReported inthe topics view, monthly, with who leads each
TopicsWho leads each
TopicLeaderGap
Multi-location SEOYou lead+6
AI search visibilityYou lead+4
Local SEO for groupsMoz−3
Conversion trackingHubSpot−5
Content for dental groupsYou lead+2
You lead
7 of 11topics

The other four each have a plan, and a gap to close.

Site health

We keep your site healthy so Google and AI can read every page.

Content on a site Google cannot read is money spent twice. A full-site audit of 72 checks produces a ranked fix list: canonicals, duplicates, titles, schema, speed. We make the fixes, or your developer works from the list.

Runs onSite HealthReported inthe score and the fix list in your login, and the recap
Site HealthRun of Sep 22
71June86of 100, four months after the audit
From the fix list
Canonical points to a redirect14 pagesFixed
Duplicate page content9 pagesFixed
Meta descriptions missing43 pagesFixed
Pages 4+ clicks from home38 pagesIn progress
Since the audit
+15points on the score

From a fix list your developer or our team works through.

What the work covers.

Three kinds of work, run together, so the site can be read, the content can rank and the sources can name you.

Foundation

So the work has a plan, and every page can be read

  • Your Context built first: what you sell, who you sell to, your pillars and your voice
  • A content framework: the topics and keywords to own, mapped to the pages that will carry them
  • A full-site health audit with a ranked fix list, made by us or your developer
  • Schema, meta tags and page-by-page optimization of what already ranks
  • Monthly upkeep so nothing quietly breaks

Content

What your buyers are asking for, in your voice

  • Articles and long guides on the questions your buyers ask
  • Expert and thought-leadership pieces with your people
  • New page copy, and refreshes of pages that have slipped
  • Every piece written from Context and checked against it

Authority

Mentions and links on the sources that decide who gets named

  • Placements on real publications, vetted before a word is placed
  • A data story about your business, carried to 3,000+ outlets
  • A plan for the links and mentions your rivals have and you do not
  • Every mention and link checked after it goes live, and again later

Built for the businesses buyers research before they call.

Described by how you are structured, because that decides what the work looks like.

The location(s) marketer

Every location has to be found, and every page has to carry the group. The work runs per location and reports per location, with the map pack and listings handled under Local SEO.

The vertical leader

You sell into an industry with its vocabulary and its trade press. The content is written in that language and the mentions are earned from the titles that industry reads.

The marketing leader

You have people and no time. We run the work, your team reviews it in Pulse, and the recap gives your leadership what moved without a meeting.

What you see each month, and any time you log in.

The work, the numbers and the explanation, in Pulse and in your inbox.

Client loginEvery piece of work with its status, and every number, any time.
Monthly recapWhat moved, why, and the next moves, written by your strategist.
Visibility reportsYour share of Google and AI answers beside each competitor, monthly.
AnalyticsSearch Console, GA4 and your backlinks, period over period.
Ask the AgentAsk why a page moved and get the answer from your live data.
API & MCPEvery number, open to your dashboards and your AI.

Straight answers about SEO & AI Search.

What is included?

The site fixed and kept healthy, content written from your facts and voice, and mentions and links earned on the sources Google and the AI assistants trust, with a strategist on the account and a written recap each month. The three kinds of work above are all part of the service.

Do you fix the site or just report on it?

Either, your call. The audit produces a ranked list with the pages affected. Our team can make the changes, from canonicals and titles to schema and speed, or your developer works from the list. The score is watched every month either way.

Who writes the content?

A writer drafts from Context, an editor reads it, and every claim is checked against your facts before it goes anywhere. Your team reviews it in Pulse or in a Google Doc, and can edit before it goes live.

Do you guarantee rankings or AI mentions?

No. Google and the assistants decide what they show. What you get is every piece of work visible to you with its status, your visibility measured next to your competitors every month, and a written explanation of what changed and what we recommend next.

How is this different from ranking reports?

Rankings are one input. The service measures your share of Google and AI answers across every topic that matters to you, names who leads each topic, and ties the work to closing the gap. The recap explains what moved, in words, every month.

What does it cost?

Two plans, Small Business and Enterprise, each with an account team and the platform. The pricing page has the details, and a conversation gets you a scope for your site.

See where you stand in search and in the answers.

Send us your site. We’ll run the visibility report and the health audit, and show you where your category is open.